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" I want people to see my color and my culture written all over me, because I am proud of the skin I'm in. It is an important part of my identity. What I don't want them to do is mistreat me because of it. "

Luvvie Ajayi

Identity

I Am

Culture

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" Find me someone who is Nigerian who is always on time for things that aren't work-related, and I will find you a Tyrese quote that makes perfect sense. They might exist, but they sure are rare. "

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Time

Find

" You can't just set the vision, take a nap, and not keep working on making your vision happen. Your intention has to be backed by work. "

" I think that if everybody committed themselves to making a better world than how we found it, things would be much better than what they are. "

" I am of the bridge generation that remembers life before social media permeated everything but cannot imagine life without it now. "

" Good friends are often our lifelines. Mine have seen me through heartbreak, through the deaths of loved ones, and through that phase in college when I was obsessed with denim jumpsuits and matching fingerless gloves. "

" Working 16-hour days to ensure that I can pay my bills has been a bulk of my entrepreneurship life. And on days when I don't, odds are I'm running to the airport. "

" Humor is this great equalizer. It gets people's defenses down, and once they're down, you can discuss some really difficult topics. "

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" Fire Yourself. Outsource some of your life. Because you know what won't be cute on a tombstone? 'Her grind was impeccable, and she did it all by herself.' "

" Under promise and over deliver. People will be pleasantly surprised that you gave more than they expected. And remember that there is always room for us to be better and do better. That's what I am calling for. Not just everybody else - myself, too. "

" Through my school years, I learned more about slavery, anti-black racism, and oppression in the U.S., and my blackness could no longer be an afterthought. I started wearing it proudly, and as my consciousness deepened, so did my love for black folks. "

" Avoidance has never been a great tactic in solving any problem. For most situations in life, not addressing what's going on only makes matters worse. "

" Unless life is one giant rap battle, you don't need to freestyle your way to success. "

" Never underestimate the power of confidence. If you believe you're the dopest thing walking, you might convince people of the same just because you're so headstrong about it as a fact. "

" Doubt has purpose sometimes. If we don't think our work is good enough, we strive to do better and be better. Which then makes us better because practice does just that. "

" Being conscious of Global Blackness is knowing that we are not an island of our struggle but a nation of our triumphs. That's blackness to me. "

" You can be tweeting strangers and saying, 'Don't say that,' but are you saying that to your friends? How about your mom? Your boyfriend at the dinner table who says something homophobic? If you're not saying the same things in person that you're saying online, then what are your tweets doing? "

" That's one thing brands are understanding is, I'm the blogger who's not writing about fashion. I'm not writing about beauty. I'm not writing about gossip. I'm not writing about politics. I'm writing about all of that. I'm the person they can come to if they just want to reach people who care and have their fingers on pop culture. "

" Being a 'good man' is something you do, not something you are. "

" Fear has a very concrete power of keeping us from doing and saying the things that are our purpose. "

" I need to sleep more. The 'sleep when I die' mantra is not cute. "

Luvvie Ajayi

Sleep

Cute

" Being able to live without having to be defined by your skin color is the hallmark of privilege. "

" People need to seek out some diversity in their life. One of my friends is a pig farmer in Michigan, and even she has black friends. She's in the middle of nowhere - the closest airport is, like, three hours away - and she manages to connect with black people. "

" I knew exactly what I wanted to be when I grew up. I was like, 'I'm going to be a doctor!' Doctor Luvvie was the dream. I was Doc McStuffins before it was a thing. "

Luvvie Ajayi

Before

" When I set out to write 'I'm Judging You,' I wanted to create something that was both timely and timeless. But I didn't know how timely this book would be until we, the people of the United States, elected a walking Cheeto to the highest office in the land on November 8, 2016. "

" If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we doing as influencers? If we can't activate our audiences at the times it's important or needed, then what do we have these platforms for? "