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" That's one thing brands are understanding is, I'm the blogger who's not writing about fashion. I'm not writing about beauty. I'm not writing about gossip. I'm not writing about politics. I'm writing about all of that. I'm the person they can come to if they just want to reach people who care and have their fingers on pop culture. "

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" Find me someone who is Nigerian who is always on time for things that aren't work-related, and I will find you a Tyrese quote that makes perfect sense. They might exist, but they sure are rare. "

Luvvie Ajayi

Time

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" I want people to see my color and my culture written all over me, because I am proud of the skin I'm in. It is an important part of my identity. What I don't want them to do is mistreat me because of it. "

" Good friends are often our lifelines. Mine have seen me through heartbreak, through the deaths of loved ones, and through that phase in college when I was obsessed with denim jumpsuits and matching fingerless gloves. "

" I have no love for those who consider themselves 'good people' but stand idly by as the world crumbles around them. It's not enough to personally not do damage. If you're present as someone else destroys what's around you and you do nothing, you helped them. "

" Doubt has purpose sometimes. If we don't think our work is good enough, we strive to do better and be better. Which then makes us better because practice does just that. "

" People love my voice because they say I say what they were thinking but dare not to say because they had a filter or a job. "

" If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we doing as influencers? If we can't activate our audiences at the times it's important or needed, then what do we have these platforms for? "

" I think it's important for service to be a part of your life instead of an option. It's awesome to make it a point to do something that's gonna make the world slightly better than you left it. "

" As a freelancer, as a writer, and running my company, people have always tried to negotiate me down. Some might think that I might accept their offers because they think I don't have many options. The truth is, I always have options available to me. "

" Working 16-hour days to ensure that I can pay my bills has been a bulk of my entrepreneurship life. And on days when I don't, odds are I'm running to the airport. "

" Never underestimate the power of confidence. If you believe you're the dopest thing walking, you might convince people of the same just because you're so headstrong about it as a fact. "

" Being able to live without having to be defined by your skin color is the hallmark of privilege. "

" Telling the truth - telling thoughtful truths - should not be a revolutionary act. Speaking truths to power should not be sacrificial, but they are. "

" My integrity is something I hold dear. "

" Shoes are my love language, and women love shoes. "

" Avoidance has never been a great tactic in solving any problem. For most situations in life, not addressing what's going on only makes matters worse. "

" I wish people were realer in talking about how leaps of faith don't have to be taken without at least looking down first. "

" In my workshops for young adults, the most important thing I emphasize is that anything posted online, no matter how private they think it is, is permanent. "

" When people say things like, 'Oh, I can't find black or brown whatever position it is,' I wanted to be clear that we exist in droves. When I tell people, 'Hey, share your work, share your LinkedIn,' it's with the ultimate goal that somebody on that thread gets hired, or something positive happens. "

" Do one thing today that scares you - and you already know what that is! - and go do it. Even if you just make one step toward it, it will help you look at the world differently. "

" I knew I was Yoruba and Nigerian for the first 9 years of my life. I did not become conscious of my color and all that came with it until I moved to the United States with my family. "

" I wasn't the only person out there writing about pop culture and race, but I stayed true to my voice, and people felt attracted to that. They said it felt like they were having brunch with their best friend. "

" People need to seek out some diversity in their life. One of my friends is a pig farmer in Michigan, and even she has black friends. She's in the middle of nowhere - the closest airport is, like, three hours away - and she manages to connect with black people. "

" A book is not a short-term project. It's essentially your baby, so it takes a lot of work. "

" There are two types of people in this world: people who can be on time and Nigerians. I am in the latter group, and I confess to my inability to arrive anywhere punctually. "

" It took me a while to affirm the fact that I'm actually a really good writer. I couldn't even call myself a writer with a straight face because I didn't take my gift seriously. "

" Being conscious of Global Blackness is knowing that we are not an island of our struggle but a nation of our triumphs. That's blackness to me. "

" If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway. "

" Humor is this great equalizer. It gets people's defenses down, and once they're down, you can discuss some really difficult topics. "

" I've reached the point where people text me randomly for favors, like, 'Hey can I pick your brain?' People I haven't talked to in years are asking for favors. It's like, 'Wow people really got some nerve.' "

Luvvie Ajayi

Years

People