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" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "

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" I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia. "

Stella McCartney

Audience

Target

Winter

" When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought. "

" At times I make music, but in private. "

" It's important for us as a family to go and sit in the woods sometimes. "

" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

" Everyone can do simple things to make a difference, and every little bit really does count. "

" People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this. "

" I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it. "

" I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products. "

" We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. "

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

Kids

Breath

" I think deep down I'm spiritual, but there's nothing I practice. "

" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "

" The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

Stella McCartney

Respect

Nature

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I don't plan massively in advance. "

" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "

" Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste. "

" Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films. "

" When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear. "

" I am very aware of my family name. I'm very aware of the legacy that that kind of carries with it. And I think that I didn't want to lose any kind of hold of that. And I think once you're born into something that you're proud of and that you're aware of, you don't take it lightly. "

" I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost. "

" If people stop liking my clothes, I'll make a record. "

" Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work. "

" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "

Stella McCartney

Marketing

Life

" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "

" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "