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" Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work. "
Stella McCartney
Days
Boss
Cry
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" I was brought up to understand that we are all here on planet earth together. "
Stella McCartney
Up
Understand
Together
" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "
Stella McCartney
Marketing
Me
Life
" My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.' "
Stella McCartney
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You
Working
" When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London. "
Stella McCartney
Country
School
Myself
" Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste. "
Stella McCartney
Own
Environmental
Free
" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "
Stella McCartney
Word
Comfortable
Understanding
" I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer. "
Stella McCartney
I Am
Mother
Wife
" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "
Stella McCartney
Know
You
Women
" When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force. "
Stella McCartney
People
Amazing
Clothes
" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "
Stella McCartney
Woman
Detail
Spiritual
" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "
Stella McCartney
I Can
Know
Innocent
" What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them. "
Stella McCartney
Evening
Attitude
Important
" I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it. "
Stella McCartney
You
Animals
People
" I confess to being a frustrated musician. "
Stella McCartney
Musician
Frustrated
Confess
" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "
Stella McCartney
Embarrassed
Still
Fashion
" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "
Stella McCartney
Feel
Great
Think
" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "
Stella McCartney
Good
Rich
Women
" It's important for us as a family to go and sit in the woods sometimes. "
Stella McCartney
Sometimes
Sit
Important
" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "
Stella McCartney
Women
Work
Good
" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "
Stella McCartney
Society
Me
Live
" If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "
Stella McCartney
People
Balance
Try
" I think deep down I'm spiritual, but there's nothing I practice. "
Stella McCartney
Think
Deep
Down
" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "
Stella McCartney
Woman
Time
Strength
" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "
Stella McCartney
Opportunity
Amazing
Creative
" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "
Stella McCartney
Balance
Beautiful
People
" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "
Stella McCartney
Cool
Reality
Sexy
" I personally love sportswear, and love using it in high fashion. "
Stella McCartney
Using
Personally
Fashion
" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "
Stella McCartney
Live
Time
Myself
" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "
Stella McCartney
Differences
Fashion
Way
" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "
Stella McCartney
Suits
Parents
Remember