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" I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it. "

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" Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work. "

Stella McCartney

Days

Boss

Cry

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

Kids

Breath

" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "

" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "

" I don't plan massively in advance. "

" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "

" Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough. "

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "

" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

" I confess to being a frustrated musician. "

" I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost. "

" We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. "

" I've got my organic veg patch and fruit; we're very garden-obsessed, my husband and I. He designed a garden for me for Christmas, so beautiful! Alasdhair's very good at the proportion and ground work, and I come in and do the planting and the color scheme. "

" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "

" I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products. "

" People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this. "

" Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind. "

" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them. "

" I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia. "

" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "

Stella McCartney

Looks

Real

" Everyone can do simple things to make a difference, and every little bit really does count. "

" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

" Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films. "

" I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous. "

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

" There's no excuse for fur in this day and age. "