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" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

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" Very early, I thought I would go into music, but I was aware that it would bring a set of obstacles I didn't find particularly attractive. Also, I'm not a great performer! For a while, I thought I would do something in landscape gardening. But it was always fashion for me. "

Stella McCartney

Gardening

Music

Great

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "

" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "

" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "

" People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this. "

" It's important for us as a family to go and sit in the woods sometimes. "

" When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear. "

" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "

" When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought. "

" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "

" I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters. "

" It's one of my biggest internal struggles - the whole schooling system in London and the fact that my kids are going to a posh school. It freaks me out. "

Stella McCartney

Struggles

London

" Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids. "

" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

" I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer. "

" My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to. "

" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

Kids

Breath

" I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is. "

" I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector. "

" I ride my bike, I work out, I do a bit of, er, dancey things. "

" I think deep down I'm spiritual, but there's nothing I practice. "

" We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. "

" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "

" When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London. "

" I was brought up to understand that we are all here on planet earth together. "

Stella McCartney

Understand

Together

" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "

Stella McCartney

Society

Live

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "