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" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "

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" People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this. "

Stella McCartney

Thought

Strong

People

" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "

" My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.' "

" There's no excuse for fur in this day and age. "

" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "

" It's important for us as a family to go and sit in the woods sometimes. "

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

" I personally love sportswear, and love using it in high fashion. "

" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "

" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "

Stella McCartney

Marketing

Life

" I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous. "

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

" Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films. "

" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "

" It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning. "

" I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is. "

" If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia. "

" Losing my mum. That was a punch-me moment. "

" Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste. "

" If people stop liking my clothes, I'll make a record. "

" I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them. "

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

Kids

Breath

" Very early, I thought I would go into music, but I was aware that it would bring a set of obstacles I didn't find particularly attractive. Also, I'm not a great performer! For a while, I thought I would do something in landscape gardening. But it was always fashion for me. "

" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "

Stella McCartney

Society

Live

" I don't plan massively in advance. "

" Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough. "

" I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal. "

" Pretending that the fashion industry isn't in part based on leather would be quite stupid of me, but at the same time, there is another way of doing things - even outside of leather. I don't use PVC either, for example, because it is harmful. "

" Everyone can do simple things to make a difference, and every little bit really does count. "