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" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "
Stella McCartney
Technology
Love
Fashion
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" I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products. "
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" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "
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" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "
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" When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force. "
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" I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping. "
Stella McCartney
Time
Morning
Night
" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "
Stella McCartney
Feel
Great
Think
" I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal. "
Stella McCartney
Winter
Enough
Food
" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "
Stella McCartney
Woman
Detail
Spiritual
" I can honestly say this industry hasn't made me neurotic about my looks, except maybe my weight. I hope my clothes kind of reflect that. They're meant to make you feel good. "
Stella McCartney
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Me
Hope
" We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. "
Stella McCartney
Our
Try
DNA
" Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste. "
Stella McCartney
Own
Environmental
Free
" We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. "
Stella McCartney
Together
Protect
Got
" I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer. "
Stella McCartney
I Am
Mother
Wife
" Everyone can do simple things to make a difference, and every little bit really does count. "
Stella McCartney
Make A Difference
Simple
Simple Things
" I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia. "
Stella McCartney
Audience
Target
Winter
" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "
Stella McCartney
Moment
Proud
People
" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "
Stella McCartney
Kids
Breath
More
" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "
Stella McCartney
Cool
Reality
Sexy
" Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind. "
Stella McCartney
Animal
Season
Natural
" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "
Stella McCartney
Sit
Day
Debate
" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "
Stella McCartney
Marketing
Me
Life
" I was so aware of the stage clothes versus the everyday-life clothes, and the extremeness of the stage clothes that my parents had designed. Even coming across my dad's old Beatles suits from Savile Row and the history attached to them - the masculinity and simplicity compared to the '70s glitz and glamour of Wings. "
Stella McCartney
Parents
Simplicity
Clothes
" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "
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Good
Rich
Women
" Sometimes I wish I were less sensible. "
Stella McCartney
Less
I Wish
Sometimes
" You feel like everyone hates you if you've got a good life, now I feel maybe it's allowed because I've had my share of sadness. "
Stella McCartney
Life
Now
Good Life
" When you find the person that you settle down with, I guess you mellow. They are taming you, aren't they? Or you're taming them. "
Stella McCartney
Mellow
Settle
You
" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "
Stella McCartney
Woman
Time
Strength
" There's no excuse for fur in this day and age. "
Stella McCartney
Age
No Excuse
Fur
" Ninety percent of the people who come to my stores have no idea I don't work with leather. "
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Work
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People
" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "
Stella McCartney
World
Respect
Parents