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" Losing my mum. That was a punch-me moment. "

Stella McCartney

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" I personally love sportswear, and love using it in high fashion. "

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" Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work. "

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" My fragrance is rose and amber, and I was just very specific. A lot of what I've done, at the stages I've done it, I've been a little naive, which brought with it a kind of charm. I did Stella a while ago. It's now a bit of a classic. "

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" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "

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" We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. "

Stella McCartney

" We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. "

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" When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force. "

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" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "

Stella McCartney

" Sometimes I wish I were less sensible. "

Stella McCartney

" Mum was a big style icon for me: her natural sexiness and natural confidence. "

Stella McCartney

" I don't plan massively in advance. "

Stella McCartney

" I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products. "

Stella McCartney

" What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat. "

Stella McCartney

" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "

Stella McCartney

" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "

Stella McCartney

" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "

Stella McCartney

" I was brought up to understand that we are all here on planet earth together. "

Stella McCartney

" Ninety percent of the people who come to my stores have no idea I don't work with leather. "

Stella McCartney

" I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them. "

Stella McCartney

" At times I make music, but in private. "

Stella McCartney

" Everyone can do simple things to make a difference, and every little bit really does count. "

Stella McCartney

Make A Difference

" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "

Stella McCartney

" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

Stella McCartney

" I confess to being a frustrated musician. "

Stella McCartney

" My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to. "

Stella McCartney

" You feel like everyone hates you if you've got a good life, now I feel maybe it's allowed because I've had my share of sadness. "

Stella McCartney

" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "

Stella McCartney

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

Stella McCartney

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

Stella McCartney

" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "

Stella McCartney