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" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "
Stella McCartney
Moment
Proud
People
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" It's one of my biggest internal struggles - the whole schooling system in London and the fact that my kids are going to a posh school. It freaks me out. "
Stella McCartney
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London
" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "
Stella McCartney
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Start
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" I'm incredibly sad that my mother's not here to see my kids and that my kids don't get to know her. And she didn't meet my husband. That's one of the hardest things. I don't even know how to put that into words. "
Stella McCartney
Husband
Mother
Words
" Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind. "
Stella McCartney
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Season
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" It's important for us as a family to go and sit in the woods sometimes. "
Stella McCartney
Sometimes
Sit
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" Sometimes I wish I were less sensible. "
Stella McCartney
Less
I Wish
Sometimes
" Mum was a big style icon for me: her natural sexiness and natural confidence. "
Stella McCartney
Style
Big
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" What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat. "
Stella McCartney
Want
Cheese
Always
" I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters. "
Stella McCartney
Children
Driving
Ship
" I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products. "
Stella McCartney
Luxury
Always
Say
" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "
Stella McCartney
Suits
Parents
Remember
" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "
Stella McCartney
Feel
Great
Think
" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "
Stella McCartney
I Can
Know
Innocent
" When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought. "
Stella McCartney
Sports
Men
Dressed
" Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films. "
Stella McCartney
Early
Love
Great
" When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London. "
Stella McCartney
Country
School
Myself
" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "
Stella McCartney
Cool
Reality
Sexy
" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "
Stella McCartney
Women
Work
Good
" I was brought up to understand that we are all here on planet earth together. "
Stella McCartney
Up
Understand
Together
" I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping. "
Stella McCartney
Time
Morning
Night
" When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear. "
Stella McCartney
World
Process
Say
" My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.' "
Stella McCartney
Creative
You
Working
" Ninety percent of the people who come to my stores have no idea I don't work with leather. "
Stella McCartney
Work
Percent
People
" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "
Stella McCartney
Live
Time
Myself
" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "
Stella McCartney
Marketing
Me
Life
" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "
Stella McCartney
Looks
Real
Like
" I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector. "
Stella McCartney
Farm
Animal
Growing Up
" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "
Stella McCartney
Sit
Day
Debate
" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "
Stella McCartney
Growing Up
Doing
Own
" What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them. "
Stella McCartney
Evening
Attitude
Important