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" I'm not interested in anything besides making some good music, helping some artists, being an executive. I'm pretty happy with that. "
No I.D.
Pretty
Good
Music
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" Hit records create slang, and if you create slang, you get into a broader conversation level. "
No I.D.
Level
Conversation
Create
" I come from a very specific love of hip-hop. I'm saying hip-hop, not rap. That's what saved my life. I carry that badge with a lot of pride and honor, and I really enjoy trying to raise the perception and the bar of what we do. "
No I.D.
My Life
Pride
Honor
" After 'Resurrection,' I was getting calls for people to do work with me, and I was turning it down. "
No I.D.
People
Down
Resurrection
" I've got a philosophy I call 'no dancing in the end zone.' You score, get back, and run another play. "
No I.D.
Dancing
Run
Philosophy
" For me, the '80s was great because you had Boy George, Michael Jackson, Stevie Wonder, Prince, and Cyndi Lauper. No one put boxes saying this is urban, this is popular, this is underground. It was just good or bad. "
No I.D.
Me
Wonder
Great
" The truth needs to explain why you are the way you are, why you did what you did. "
No I.D.
Needs
Explain
You
" I'm not here to put my music out on the Internet with no support and then say I got creative freedom. I've got creative freedom wherever I go: I don't create anything that I don't want to create. That's freedom. Since when does a company force you to make something that you don't want to make? If they do that, you leave. "
No I.D.
Creative
You
Support
" I'm not going to put my music up on some little corner of the Internet or give it away for free. What does that do? That's just giving up. I'm not giving up, ever. "
No I.D.
Music
Giving Up
Giving
" When people get to see me interact with the creative giants, they see the perspective and the respect. A lot of times, people don't have that respect, from a music perspective, with the music people. "
No I.D.
Me
Music
People
" There's not too many one-producer rap albums. There are lot of one-producer rock albums... and country albums. "
No I.D.
Lot
Country
Many
" 'I Used To Love H.E.R.,' from a production standpoint, was a brainchild of the style I developed on 'Soul By The Pound.' "
No I.D.
Love
Used
Style
" When you really make things that really challenge the status quo or challenge issues, and you do it artistically, and you do it with no fear, people are listening. "
No I.D.
People
You
Listening
" My entire approach is built on the idea that things can be commercial and artistic. "
No I.D.
Approach
Commercial
Idea
" There's the way modern music is produced, which is, 'Here's a piece of music, and I'm the producer, so pay me and make sure my credit is right and get me my splits.' But I'm trying to go backward. Now, it's more like 'What's the texture? What's the over-arching story?' There are more things to pay attention to than 'Is this the right snare?' "
No I.D.
Me
Trying
Attention
" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "
No I.D.
Strong
Time
Value
" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "
No I.D.
More
Ambassador
Try
" Most of the greatest albums in the history of music are one producer. It's just a fact. Or one collective. "
No I.D.
Music
History
Greatest
" I don't care whether something makes one dollar or a trillion because guess what? I don't know many happy rich people. And I know a lot of rich people. "
No I.D.
Rich
Care
Dollar
" A lot of my favorite artists didn't sell much out the gate. I didn't with Common at first. Neither did first albums from Outkast, Nas, or Jay Z. It doesn't scare me. "
No I.D.
Gate
Me
Sell
" I believe that when you really make the best music you can make from your heart, it will transcend all of those stereotypes, color issues, everything, because music is really made for human beings. "
No I.D.
Music
Heart
Color
" I've won; I've lost. I'm at the point where I do what I believe in and, win or lose, believe in what I do. "
No I.D.
Lost
Win Or Lose
Lose
" I have a Chicago personality, which means that just because I'm friends with one person, I don't assume I'm friends with his friends. "
No I.D.
Person
Personality
Friends
" I come from an era where you just build something. Me and Common built what we built from Chicago from scratch. "
No I.D.
Build
Common
Just
" Pillow talk is the strongest conversation on the planet. "
No I.D.
Pillow
Talk
Planet
" When you do your art, and you may think people don't recognize it or appreciate it, you actually go and try to get better. "
No I.D.
Better
People
Appreciate
" There's so many things that Kanye does that I agree with and disagree with at times. I just say, 'You're in a different place, and what you're doing is experimental. Nobody's been there in hip-hop.' "
No I.D.
Doing
Hip-Hop
Nobody
" You make some good music, people are gonna find you. "
No I.D.
People
Music
Some
" As much as you act like everything is programmed or calculated or researched or numbers, spins, radio, and clubs, it's still human beings out here you can reach with music. "
No I.D.
Radio
Reach
You
" If you look before the '90s, you might not find many - if any - albums with multiple producers. It just didn't exist in the history of music. That would have been like Michael Jackson telling Quincy Jones, 'Look man, I know we did well on 'Off The Wall,' but I'm hot now, and I need to see some other producers for 'Thriller.'' "
No I.D.
Know
History
You
" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "
No I.D.
Song
Process
Producer