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" There's the way modern music is produced, which is, 'Here's a piece of music, and I'm the producer, so pay me and make sure my credit is right and get me my splits.' But I'm trying to go backward. Now, it's more like 'What's the texture? What's the over-arching story?' There are more things to pay attention to than 'Is this the right snare?' "

" As much as you act like everything is programmed or calculated or researched or numbers, spins, radio, and clubs, it's still human beings out here you can reach with music. "

No I.D.

Radio

Reach

You

" I really like G-Herbo. "

No I.D.

Really

" I take a lot of pride in helping people become great. I think that's an element of being a producer that people don't always take in: They want to be great for themselves, whereas I'd like to be recognized as having helped the most people get over the hump. "

" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "

" I am the guy that, if you catch me saying something, I don't do the, 'Don't tell anybody I said it.' If I said it, I said it. I'm gonna stand right here and say it again to whoever - the end. What's the trouble? Where's the problem? "

No I.D.

Problem

Saying

" Most of the greatest albums in the history of music are one producer. It's just a fact. Or one collective. "

" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "

" I'm not interested in anything besides making some good music, helping some artists, being an executive. I'm pretty happy with that. "

" Pillow talk is the strongest conversation on the planet. "

" A lot of my favorite artists didn't sell much out the gate. I didn't with Common at first. Neither did first albums from Outkast, Nas, or Jay Z. It doesn't scare me. "

No I.D.

Gate

Sell

" I'm not here to put my music out on the Internet with no support and then say I got creative freedom. I've got creative freedom wherever I go: I don't create anything that I don't want to create. That's freedom. Since when does a company force you to make something that you don't want to make? If they do that, you leave. "

" For me, the '80s was great because you had Boy George, Michael Jackson, Stevie Wonder, Prince, and Cyndi Lauper. No one put boxes saying this is urban, this is popular, this is underground. It was just good or bad. "

No I.D.

Wonder

Great

" 'I Used To Love H.E.R.,' from a production standpoint, was a brainchild of the style I developed on 'Soul By The Pound.' "

" I was a rapper. The reason I stopped rapping was because I realized that people wanted guys like Puff Daddy. That's not what I do. I quit. That was it. I had to sacrifice for my choice. I said, 'Forget it. I'll be a producer.' Nobody was going to make me do anything. "

" Hit records create slang, and if you create slang, you get into a broader conversation level. "

" I come from a very specific love of hip-hop. I'm saying hip-hop, not rap. That's what saved my life. I carry that badge with a lot of pride and honor, and I really enjoy trying to raise the perception and the bar of what we do. "

" I just want to work on music and make some new stars. I'm not interested in being a star. "

" When you do your art, and you may think people don't recognize it or appreciate it, you actually go and try to get better. "

" Common and I have a long history of making great music together. "

" Trophies or no trophies, we are all just striving to do some really good art and help people's lives with it. "

" If you think about 2Pac, Biggie, and Nas, all of those guys were teenagers or in their early 20s when they got started. Everybody acts like young people have to be silly and lack perspective. Those guys had incredible perspective, and everything that they said was before 25 years old. "

" Honesty, vulnerability, pain - these are things that always supersede the trends of the day. "

" I believe that when you really make the best music you can make from your heart, it will transcend all of those stereotypes, color issues, everything, because music is really made for human beings. "

" Ghostface, when it comes to hip-hop, was one of my favorite rappers and definitely one of my favorites in the Wu-Tang. He's also a really cool dude. "

" I've got a philosophy I call 'no dancing in the end zone.' You score, get back, and run another play. "

" Wine gets better with time. So does art. "

" I think that sometimes, as producers, we just service the artists who's really just the main front or person. You know, our roles are really just to help them get where they're supposed to go. "

" Sometimes I think albums are so ambitious, they don't stand as bodies of work because you try to achieve so much, and sometimes we need to do less. Say less. "

" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "

No I.D.

Ambassador

Try