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" 'I Used To Love H.E.R.,' from a production standpoint, was a brainchild of the style I developed on 'Soul By The Pound.' "
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Love
Used
Style
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" I don't care whether something makes one dollar or a trillion because guess what? I don't know many happy rich people. And I know a lot of rich people. "
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" I hate filming in the studio. "
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" The truth needs to explain why you are the way you are, why you did what you did. "
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" Common and I have a long history of making great music together. "
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" When you really make things that really challenge the status quo or challenge issues, and you do it artistically, and you do it with no fear, people are listening. "
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" I've got a philosophy I call 'no dancing in the end zone.' You score, get back, and run another play. "
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" Pillow talk is the strongest conversation on the planet. "
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" As much as you act like everything is programmed or calculated or researched or numbers, spins, radio, and clubs, it's still human beings out here you can reach with music. "
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" Nas' longevity comes from him having strong lyrical value in his songs, him being more like a poet and improving over time. "
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" Ghostface, when it comes to hip-hop, was one of my favorite rappers and definitely one of my favorites in the Wu-Tang. He's also a really cool dude. "
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Dude
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Hip-Hop
" The effect that 'Illmatic' had on us at that moment was serious. "
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Moment
Effect
Us
" When people get to see me interact with the creative giants, they see the perspective and the respect. A lot of times, people don't have that respect, from a music perspective, with the music people. "
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" A lot of my favorite artists didn't sell much out the gate. I didn't with Common at first. Neither did first albums from Outkast, Nas, or Jay Z. It doesn't scare me. "
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Gate
Me
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" I'm not interested in anything besides making some good music, helping some artists, being an executive. I'm pretty happy with that. "
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Pretty
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" I come from an era where you just build something. Me and Common built what we built from Chicago from scratch. "
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" I just want to work on music and make some new stars. I'm not interested in being a star. "
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New
Music
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" If you look before the '90s, you might not find many - if any - albums with multiple producers. It just didn't exist in the history of music. That would have been like Michael Jackson telling Quincy Jones, 'Look man, I know we did well on 'Off The Wall,' but I'm hot now, and I need to see some other producers for 'Thriller.'' "
No I.D.
Know
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" My entire approach is built on the idea that things can be commercial and artistic. "
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Approach
Commercial
Idea
" Part of my growth as a producer was not just about making beats but also helping in the process of inspiring the song and making the song the center. "
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Song
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" Trophies or no trophies, we are all just striving to do some really good art and help people's lives with it. "
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Help
Good
Art
" I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in. "
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More
Ambassador
Try
" I really like G-Herbo. "
No I.D.
Really
Like
" There's this concept in urban music and lifestyle that money is everything, and I'm just not with it. If it makes money, it doesn't make it good. If it's good, it's good. "
No I.D.
Lifestyle
Music
Urban
" I am the guy that, if you catch me saying something, I don't do the, 'Don't tell anybody I said it.' If I said it, I said it. I'm gonna stand right here and say it again to whoever - the end. What's the trouble? Where's the problem? "
No I.D.
Me
Problem
Saying
" I'm not here to put my music out on the Internet with no support and then say I got creative freedom. I've got creative freedom wherever I go: I don't create anything that I don't want to create. That's freedom. Since when does a company force you to make something that you don't want to make? If they do that, you leave. "
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Creative
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" I come from a very specific love of hip-hop. I'm saying hip-hop, not rap. That's what saved my life. I carry that badge with a lot of pride and honor, and I really enjoy trying to raise the perception and the bar of what we do. "
No I.D.
My Life
Pride
Honor
" If you want to make money, that's great, but if you make great music, you're going to make money anyway. Keep your eyes on making a great product. You don't even have to promote it. "
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Music
Money
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" After 'Resurrection,' I was getting calls for people to do work with me, and I was turning it down. "
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People
Down
Resurrection
" I was a rapper. The reason I stopped rapping was because I realized that people wanted guys like Puff Daddy. That's not what I do. I quit. That was it. I had to sacrifice for my choice. I said, 'Forget it. I'll be a producer.' Nobody was going to make me do anything. "
No I.D.
People
Choice
Rapper
" I tried to embrace the concept of the sampler as an instrument, looking at how to take it artistically to another place where it can be appreciated, more than just taking someone's song and doing a 4-bar loop. "
No I.D.
Song
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Someone