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" I'm not so sure we've influenced the general market. But I'm not sure we're trying to do that. "
Linda Johnson Rice
General
Trying
Sure
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" It was the Cosby family on the cover, but overlaid on that, it appeared to be a shattered glass. So it really wasn't just about the shattering of the Huxtables: it was really a shattering of the black family. And it was a question about that and where do we stand on that. "
Linda Johnson Rice
Black
Family
Glass
" We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas. "
Linda Johnson Rice
Name
Loyalty
Great
" More black women are in the professional-managerial field, and they don't want to look like the guys sitting next to them in pinstriped suits. "
Linda Johnson Rice
Women
Want
Suits
" I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to be. We look upon competition as what it is. It's there, you pay attention to it, but you don't live by it. You have to go on and grind it out day to day and do the best you can with your magazine every single day. "
Linda Johnson Rice
Day
You
Live
" I don't know about you, but I've never been able to go into a store and buy a pair of jeans off the rack that fit perfectly. "
Linda Johnson Rice
You
Go
Jeans
" My playground was our company. That's really where I grew up. "
Linda Johnson Rice
Really
Company
Playground
" We're the curator for the African-American experience for the past, present and future. That's my job. "
Linda Johnson Rice
Job
Future
Experience
" The key is to service a market that has not been serviced to its full potential. "
Linda Johnson Rice
Service
Been
Key
" My family has always made Chicago our home, and I care deeply about the values our company has espoused for decades. "
Linda Johnson Rice
Chicago
Our
Family
" We have to reach out to younger audiences. They need to see how they can see themselves as black women. "
Linda Johnson Rice
Black
Need
Out
" They couldn't have a little kid occupying an important spot on the front row, so I sat in the back where all the models changed clothes. I remember vividly the rustling and the rush of the fabrics of the clothes and the swoosh of textures and color as they went by. I was in the back, but I had a front-row seat, in my opinion. "
Linda Johnson Rice
Color
Remember
Back
" There was never a push for us to become more practical... Fantasy is what our audience has come to expect. "
Linda Johnson Rice
Never
Audience
Become
" We have to tell our story at 'Ebony' and 'Jet' like no one else can. We have the authenticity; we have the believability. And I think that's what we have to own. "
Linda Johnson Rice
Think
Tell
Story
" We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience. "
Linda Johnson Rice
Audience
Attract
Digital
" Almost 63 years ago, my father, John Johnson, named the publication 'Jet' because, as he said in the first issue, 'In the world today, everything is moving faster. There is more news and far less time to read it.' He could not have spoken truer words. We are not saying goodbye to 'Jet'; we are embracing the future as my father did in 1951. "
Linda Johnson Rice
Words
Today
Time
" The bitter might be just an initial reaction of, 'Oh my goodness, it's sold,' but not really understanding fully that I will be chairman emeritus of the new company, which is Ebony Media Operations. It is African-American led and owned, and I have a seat on the board, and I also have an equity position in the company, so I'm still there. "
Linda Johnson Rice
Goodness
Understanding
Company
" 'Ebony' is an integral part of my life, and I think it's very exciting to be able to help to move the brand forward. "
Linda Johnson Rice
Life
Think
My Life
" We're in the media business. We're in the beauty business. "
Linda Johnson Rice
Media
Beauty
Business
" I went to USC in L.A. Part of me is a real West Coast kid. My parents had a house in Palm Springs, which I now have. I spend a lot of time there. "
Linda Johnson Rice
House
Parents
Time
" I think I'm curious by nature because I always want to learn, and I think you can learn from so many things around you on an everyday basis. "
Linda Johnson Rice
Think
You
Want
" There's a sense of authenticity that comes with 'Ebony.' There are very few national media outlets that are majority-African-American owned and really speak to our community with a sense of pride, authority, and ownership. That's what we do. "
Linda Johnson Rice
Pride
Media
Speak
" It is a sign of my mother's determination, confidence, and creativity that more than 50 years after launching the renowned Ebony Fashion Fair show, her timeless sense of style endures as a guidepost for today's fashion-loving women. "
Linda Johnson Rice
Today
Style
Confidence
" Johnson Publishing Co. has always had a first-class image. And until the day I die, I want to keep that image. "
Linda Johnson Rice
Image
Want
Keep
" We kept everything: every major event that's happened to African-Americans since 1945, with 'Ebony' as a repository for all those photographs and as a voice for all that happened. "
Linda Johnson Rice
Kept
Everything
Event
" I would describe my mother as a steel magnolia. She was very intelligent, very persuasive. "
Linda Johnson Rice
Steel
Mother
Would
" We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should. "
Linda Johnson Rice
Way
Go
Clothes
" I am delighted to resume the leadership of both companies. "
Linda Johnson Rice
I Am
Am
Leadership
" A black entrepreneur has to be equally if not more prepared than a white to get his fair share of loan money. "
Linda Johnson Rice
White
Fair
Entrepreneur
" We're not trying to push the real provocative edge. "
Linda Johnson Rice
Provocative
Real
Trying
" We understand our audience. We write to the things that concern our audience. At one point, it was civil rights. You know, during the '50s and '60s, we were at the forefront. "
Linda Johnson Rice
Rights
Understand
You