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" We understand our audience. We write to the things that concern our audience. At one point, it was civil rights. You know, during the '50s and '60s, we were at the forefront. "

Linda Johnson Rice

Rights

Understand

You

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" We like to keep it short. If a story warrants more in-depth coverage, we will do it. "

" I think you will find that a lot of young African-Americans are really searching for, 'Who am I?' and 'Where did I come from?' and 'What is my past?' "

" You should never walk out of the house and not feel good about you. "

" More black women are in the professional-managerial field, and they don't want to look like the guys sitting next to them in pinstriped suits. "

" Johnson Publishing Co. has always had a first-class image. And until the day I die, I want to keep that image. "

" A black entrepreneur has to be equally if not more prepared than a white to get his fair share of loan money. "

" There's a sense of authenticity that comes with 'Ebony.' There are very few national media outlets that are majority-African-American owned and really speak to our community with a sense of pride, authority, and ownership. That's what we do. "

" We've been here so long. The history and richness runs so deep within the community. We own this. It's personal. It's very personal. "

" We're in the media business. We're in the beauty business. "

" We know in our hearts that none of us get ahead when some of us are stuck with second-class status. "

" I don't know about you, but I've never been able to go into a store and buy a pair of jeans off the rack that fit perfectly. "

Linda Johnson Rice

You

Jeans

" We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas. "

" My father's legacy is bigger than a building. It really is a tremendous business that he's built. "

" There's nothing you can't wear. There's nothing you can't do. "

" I have always drawn strength from my late mother's life. When Eunice Johnson set up the first major fashion show for African-American audiences more than 50 years ago, she did so at a time when black Americans, especially black women, were still fighting for a seat at the table - any table. "

" We kept everything: every major event that's happened to African-Americans since 1945, with 'Ebony' as a repository for all those photographs and as a voice for all that happened. "

" The magazines were born out of a need that my parents saw: that there were no magazines that really spoke to black people. 'Ebony' wrote about architects and artists, the share cropper who sent his nine kids to college, real African Americans at a time when everyone else only covered them as entertainers and athletes. "

" JP Morgan Chase's investment in our firm is a logical outgrowth of our longstanding relationship. "

" Along with my father, Mandela is my hero. "

" My playground was our company. That's really where I grew up. "

" Almost 63 years ago, my father, John Johnson, named the publication 'Jet' because, as he said in the first issue, 'In the world today, everything is moving faster. There is more news and far less time to read it.' He could not have spoken truer words. We are not saying goodbye to 'Jet'; we are embracing the future as my father did in 1951. "

" I am delighted to resume the leadership of both companies. "

Linda Johnson Rice

I Am

Leadership

" We have to reach out to younger audiences. They need to see how they can see themselves as black women. "

" I would describe my mother as a steel magnolia. She was very intelligent, very persuasive. "

" I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to be. We look upon competition as what it is. It's there, you pay attention to it, but you don't live by it. You have to go on and grind it out day to day and do the best you can with your magazine every single day. "

" They couldn't have a little kid occupying an important spot on the front row, so I sat in the back where all the models changed clothes. I remember vividly the rustling and the rush of the fabrics of the clothes and the swoosh of textures and color as they went by. I was in the back, but I had a front-row seat, in my opinion. "

" 'Ebony' is an integral part of my life, and I think it's very exciting to be able to help to move the brand forward. "

" We're the curator for the African-American experience for the past, present and future. That's my job. "

" Yves Saint Laurent has a special place in my heart because he was my mother's favorite designer. "

" I went to USC in L.A. Part of me is a real West Coast kid. My parents had a house in Palm Springs, which I now have. I spend a lot of time there. "