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" We're in the media business. We're in the beauty business. "
Linda Johnson Rice
Media
Beauty
Business
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" The key is to service a market that has not been serviced to its full potential. "
Linda Johnson Rice
Service
Been
Key
" It was the Cosby family on the cover, but overlaid on that, it appeared to be a shattered glass. So it really wasn't just about the shattering of the Huxtables: it was really a shattering of the black family. And it was a question about that and where do we stand on that. "
Linda Johnson Rice
Black
Family
Glass
" The magazines were born out of a need that my parents saw: that there were no magazines that really spoke to black people. 'Ebony' wrote about architects and artists, the share cropper who sent his nine kids to college, real African Americans at a time when everyone else only covered them as entertainers and athletes. "
Linda Johnson Rice
College
Parents
Time
" We understand our audience. We write to the things that concern our audience. At one point, it was civil rights. You know, during the '50s and '60s, we were at the forefront. "
Linda Johnson Rice
Rights
Understand
You
" There was never a push for us to become more practical... Fantasy is what our audience has come to expect. "
Linda Johnson Rice
Never
Audience
Become
" I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to be. We look upon competition as what it is. It's there, you pay attention to it, but you don't live by it. You have to go on and grind it out day to day and do the best you can with your magazine every single day. "
Linda Johnson Rice
Day
You
Live
" We have to tell our story at 'Ebony' and 'Jet' like no one else can. We have the authenticity; we have the believability. And I think that's what we have to own. "
Linda Johnson Rice
Think
Tell
Story
" The bitter might be just an initial reaction of, 'Oh my goodness, it's sold,' but not really understanding fully that I will be chairman emeritus of the new company, which is Ebony Media Operations. It is African-American led and owned, and I have a seat on the board, and I also have an equity position in the company, so I'm still there. "
Linda Johnson Rice
Goodness
Understanding
Company
" I think the most challenging aspect from my father's perspective was probably getting advertising. He really did pattern 'Ebony' after 'Look' and 'Life' magazines. "
Linda Johnson Rice
Think
Perspective
Look
" It is a sign of my mother's determination, confidence, and creativity that more than 50 years after launching the renowned Ebony Fashion Fair show, her timeless sense of style endures as a guidepost for today's fashion-loving women. "
Linda Johnson Rice
Today
Style
Confidence
" Johnson Publishing has been built on filling a need for African-Americans. This is what's happening with E Style. There was nothing that addressed the specific needs of African-American women. "
Linda Johnson Rice
Nothing
Publishing
Style
" We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience. "
Linda Johnson Rice
Audience
Attract
Digital
" In light of the overall economic challenges that are affecting many, including our potential corporate sponsors, we have arrived at a most difficult decision to cancel Ebony Fashion Fair's fall 2009 season. "
Linda Johnson Rice
Fair
Light
Fall
" We're not trying to push the real provocative edge. "
Linda Johnson Rice
Provocative
Real
Trying
" We know in our hearts that none of us get ahead when some of us are stuck with second-class status. "
Linda Johnson Rice
Know
Ahead
Hearts
" I have always drawn strength from my late mother's life. When Eunice Johnson set up the first major fashion show for African-American audiences more than 50 years ago, she did so at a time when black Americans, especially black women, were still fighting for a seat at the table - any table. "
Linda Johnson Rice
She
Life
Women
" There's nothing you can't wear. There's nothing you can't do. "
Linda Johnson Rice
Wear
You
Nothing
" My family has always made Chicago our home, and I care deeply about the values our company has espoused for decades. "
Linda Johnson Rice
Chicago
Our
Family
" The horse is my favorite animal. "
Linda Johnson Rice
Favorite
Horse
Animal
" I don't know about you, but I've never been able to go into a store and buy a pair of jeans off the rack that fit perfectly. "
Linda Johnson Rice
You
Go
Jeans
" 'Ebony''s Power 100 list highlights African-Americans who exemplify brilliance in the fields of entertainment, arts, business and others. "
Linda Johnson Rice
Others
Power
Arts
" I'm an outgoing person. Once my parents passed away, it was just my daughter and myself. So, really, my friends are my family. "
Linda Johnson Rice
Away
Myself
Family
" I think I'm curious by nature because I always want to learn, and I think you can learn from so many things around you on an everyday basis. "
Linda Johnson Rice
Think
You
Want
" You have to stay current to compete. "
Linda Johnson Rice
Compete
Stay
You
" They couldn't have a little kid occupying an important spot on the front row, so I sat in the back where all the models changed clothes. I remember vividly the rustling and the rush of the fabrics of the clothes and the swoosh of textures and color as they went by. I was in the back, but I had a front-row seat, in my opinion. "
Linda Johnson Rice
Color
Remember
Back
" The stories of accomplishments, achievements, challenges, problems, issues, concerns pass down through history, and those are things you take with you in your personal life wherever you go. "
Linda Johnson Rice
Problems
History
Life
" Fairness and equality means that what you are never limits who you can be. It means that a young African-American man like my father can start a business with $500 and a dream. It means that a young African-American woman like my mother can walk into European fashion houses with her head held high and be treated with respect. "
Linda Johnson Rice
Man
Business
Father
" We're the curator for the African-American experience for the past, present and future. That's my job. "
Linda Johnson Rice
Job
Future
Experience
" We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas. "
Linda Johnson Rice
Name
Loyalty
Great
" I went to USC in L.A. Part of me is a real West Coast kid. My parents had a house in Palm Springs, which I now have. I spend a lot of time there. "
Linda Johnson Rice
House
Parents
Time