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" We're not trying to push the real provocative edge. "

Linda Johnson Rice

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" 'Ebony' is an integral part of my life, and I think it's very exciting to be able to help to move the brand forward. "

Linda Johnson Rice

" I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to be. We look upon competition as what it is. It's there, you pay attention to it, but you don't live by it. You have to go on and grind it out day to day and do the best you can with your magazine every single day. "

Linda Johnson Rice

" The magazines were born out of a need that my parents saw: that there were no magazines that really spoke to black people. 'Ebony' wrote about architects and artists, the share cropper who sent his nine kids to college, real African Americans at a time when everyone else only covered them as entertainers and athletes. "

Linda Johnson Rice

" We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience. "

Linda Johnson Rice

" The bitter might be just an initial reaction of, 'Oh my goodness, it's sold,' but not really understanding fully that I will be chairman emeritus of the new company, which is Ebony Media Operations. It is African-American led and owned, and I have a seat on the board, and I also have an equity position in the company, so I'm still there. "

Linda Johnson Rice

" I've been riding since I was seven. If I were a horse, I would want an Hermes halter. "

Linda Johnson Rice

" There's nothing you can't wear. There's nothing you can't do. "

Linda Johnson Rice

" Fairness and equality means that what you are never limits who you can be. It means that a young African-American man like my father can start a business with $500 and a dream. It means that a young African-American woman like my mother can walk into European fashion houses with her head held high and be treated with respect. "

Linda Johnson Rice

" We kept everything: every major event that's happened to African-Americans since 1945, with 'Ebony' as a repository for all those photographs and as a voice for all that happened. "

Linda Johnson Rice

" We have to tell our story at 'Ebony' and 'Jet' like no one else can. We have the authenticity; we have the believability. And I think that's what we have to own. "

Linda Johnson Rice

" In light of the overall economic challenges that are affecting many, including our potential corporate sponsors, we have arrived at a most difficult decision to cancel Ebony Fashion Fair's fall 2009 season. "

Linda Johnson Rice

" I am struck by the memories of all of the fantastic Links ladies who worked so hard to host the Ebony Fashion Fair shows. "

Linda Johnson Rice

" The key is to service a market that has not been serviced to its full potential. "

Linda Johnson Rice

" I think the most challenging aspect from my father's perspective was probably getting advertising. He really did pattern 'Ebony' after 'Look' and 'Life' magazines. "

Linda Johnson Rice

" You should never walk out of the house and not feel good about you. "

Linda Johnson Rice

" We've been here so long. The history and richness runs so deep within the community. We own this. It's personal. It's very personal. "

Linda Johnson Rice

" I'm not so sure we've influenced the general market. But I'm not sure we're trying to do that. "

Linda Johnson Rice

" We know in our hearts that none of us get ahead when some of us are stuck with second-class status. "

Linda Johnson Rice

" I think you will find that a lot of young African-Americans are really searching for, 'Who am I?' and 'Where did I come from?' and 'What is my past?' "

Linda Johnson Rice

" We understand our audience. We write to the things that concern our audience. At one point, it was civil rights. You know, during the '50s and '60s, we were at the forefront. "

Linda Johnson Rice

" We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should. "

Linda Johnson Rice

" Johnson Publishing has been built on filling a need for African-Americans. This is what's happening with E Style. There was nothing that addressed the specific needs of African-American women. "

Linda Johnson Rice

" They couldn't have a little kid occupying an important spot on the front row, so I sat in the back where all the models changed clothes. I remember vividly the rustling and the rush of the fabrics of the clothes and the swoosh of textures and color as they went by. I was in the back, but I had a front-row seat, in my opinion. "

Linda Johnson Rice

" I am delighted to resume the leadership of both companies. "

Linda Johnson Rice

" I'm an outgoing person. Once my parents passed away, it was just my daughter and myself. So, really, my friends are my family. "

Linda Johnson Rice

" JP Morgan Chase's investment in our firm is a logical outgrowth of our longstanding relationship. "

Linda Johnson Rice

" We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas. "

Linda Johnson Rice

" We are well-positioned to continue my father's legacy and move these businesses forward in the future. "

Linda Johnson Rice

" It was the Cosby family on the cover, but overlaid on that, it appeared to be a shattered glass. So it really wasn't just about the shattering of the Huxtables: it was really a shattering of the black family. And it was a question about that and where do we stand on that. "

Linda Johnson Rice

" We have to reach out to younger audiences. They need to see how they can see themselves as black women. "

Linda Johnson Rice