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" I'm really looking at questions of power, navigation, and spin. Then I am also looking for real-world stories that give me greater insight into smart and new ways of thinking. "
Noreena Hertz
Power
Thinking
Smart
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" I don't believe you can reduce the world to a mathematical formula. I start with the world, assume it's complicated, and ask where can I get help from a whole range of disciplines. "
Noreena Hertz
World
Start
Believe
" Terrorism and trade cannot be the only issues on which the world unites. We must commit ourselves to a global coalition to deal with exclusion, too. "
Noreena Hertz
Only
Deal
Terrorism
" Women who have managed to get successful normally have had to carve out pretty much their own route for doing it, because there are few roadmaps for how, as a woman, you become successful. You think about having to do it yourself, you carve your own way. Does that relate to being Jewish? "
Noreena Hertz
Yourself
Think
You
" I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get more women MPs into parliament, and she herself stood in the 1987 election, the year before she died. "
Noreena Hertz
Women
Mother
Home
" We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy rights that are completely denied to others. Relative inequalities are exploding, and the world's poorest, despite all the advances of globalisation, may even be getting poorer. "
Noreena Hertz
Others
World
Poverty
" With clothing being designed that allows you to be hugged virtually, video conferencing becoming ever sharper, and our social and romantic lives increasingly taking place online, the gap between the physical and the virtual is getting ever smaller. "
Noreena Hertz
Place
Clothing
You
" We need to have much clearer regulations on things like corporate funding of scientific research. Things need to be made explicit which are implicit. "
Noreena Hertz
Made
Research
Things
" Most of us are 'ultraconformists' when it comes to who we are most likely to follow... to socialise with, or even who we are most likely to hire. "
Noreena Hertz
Most
Who
Us
" Rather than empowering all, consumer and shareholder activism gives greatest voice to those with the most money in their pockets, those who can switch from seller to seller with relative ease. Consumer and shareholder activism is a form of protest that favours the middle classes, an outpouring of the dissatisfaction of the bourgeoisie. "
Noreena Hertz
Activism
Voice
Protest
" People are looking for certainty. The more complex the world becomes, the more people look for people to give them certainty and tell them what to do. During the past few years of actively thinking about this, there is one thing that I have accepted: certainty is not out there. There is not one strategy to follow, and that's OK. "
Noreena Hertz
People
World
Thinking
" So key for making smart decisions is a mindset that actively monitors and is open to shifting tides and new information, one that is acutely aware that the interplay between our environment and its outcomes is ever in flux. "
Noreena Hertz
Smart
Information
Decisions
" All of us show bias when it comes to what information we take in. We typically focus on anything that agrees with the outcome we want. "
Noreena Hertz
Information
Focus
Bias
" I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media. "
Noreena Hertz
Listening
Saying
Social Media
" I grew up in a home where I was literally told from a young age, 'No daughter of mine will ever wash a man's socks,' and I am pleased to say I never have. It was made clear that whatever I wanted to do I should aspire to, regardless of my gender. "
Noreena Hertz
Gender
I Am
Daughter
" Child labour may be distasteful to westerners, but does boycotting goods made with child labour improve or exacerbate the lot of third world children? Trusting the market to regulate may not ultimately be in our interest. "
Noreena Hertz
Children
World
Market
" What my research has shown me is that experts tend on the whole to form very rigid camps; that within these camps, a dominant perspective emerges that often silences opposition; that experts move with the prevailing winds, often hero-worshipping their own gurus. "
Noreena Hertz
Winds
Research
Perspective
" Things do go wrong. Not everyone benefits from the capitalist dream. "
Noreena Hertz
Things
Wrong
Dream
" Most philanthropists would still rather donate to elite schools, concert halls or religious groups than help the poor or sick. "
Noreena Hertz
Poor
Elite
Concert
" It's possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn't have the same need for physical interaction in order to be creative as previous generations still do. It's possible that Generation Facebook can co-create and collaborate quite happily from afar. "
Noreena Hertz
Need
Possible
Creative
" I really believe in a globalist agenda, but globalization isn't just allowing companies to trade freely all over the world. It's about what types of rights and responsibilities come with that. "
Noreena Hertz
Globalization
Rights
World
" We are beginning to see a fundamental outrage at the whole interconnected mess of a system: at energy companies who record massive profits, yet allow pensioners to struggle to stay warm in winter; at CEOs who can earn up to a 1,000 times the salary of their average worker; and soon, any day now, at those politicians who allowed this to happen. "
Noreena Hertz
Winter
Day
Energy
" Having women on boards is good for women, good for the economy and good for society. A win-win-win outcome: how rare. "
Noreena Hertz
Good
Economy
Women
" The challenge for corporations, if offices were to become obsolete, is twofold. How will they be able to retain their distinct cultures? And how will they be able to ensure that all employees, wherever they work from, share a united identity and vision? "
Noreena Hertz
Challenge
Work
Vision
" Back in the 1970s, Kodak tried to give $25m to a black civil rights organisation in Rochester, New York. The company's shareholders rose up in arms: making this politically charged offering wasn't the reason they had entrusted Kodak with their money. The donation was withdrawn. "
Noreena Hertz
Rose
New York
New
" I've become increasingly fascinated with social media to improve on traditional ways of preparing for and predicting the future. "
Noreena Hertz
Future
Improve
Media
" Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential. "
Noreena Hertz
Information
Stress
Us
" It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes are from educational curricula. How little we think about how it is we think. "
Noreena Hertz
How
Think
Quality
" Errors in decision-making lead young people to under-save for retirement, doctors to miss tumours, CEOs to make catastrophic investments, governments to engage in needless wars, and parents to irreversibly traumatize their children. "
Noreena Hertz
Children
People
Parents
" My mother was really involved with the Refusenik campaign with Soviet Union Jews. They would come and stay at our house, some of them, after they managed to get out of the Soviet Union at the time. There were things that were Jewish-related happening in my house quite consistently, but it was much more from a kind of activist standpoint. "
Noreena Hertz
House
Stay
Time
" We need to know how we are feeling. Mindfully acknowledging our feelings serves as an 'emotional thermostat' that recalibrates our decision making. It's not that we can't be anxious, it's that we need to acknowledge to ourselves that we are. "
Noreena Hertz
Need
Feeling
Decision