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" Imagine a State occasion where the Queen is wearing trainers with her tiara because she thinks it will make people like her better, more folksy. It's unthinkable. But that's patently the thought process Gordon Brown (or his spin doctor) went through before the Prime Minister appeared on the world stage in Beijing without his suit and tie. "

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" Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one thing struck them as a decorative display opportunity tragically lost. "

Peter York

Lost

Point

Never

" There was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality. "

" The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours. "

" Celebrity poverty, that's the hidden scandal in Blair's Britain. You can't help but worry for them. A girl I knew developed X-ray eyes for celebrity sorrows. She taught me to read the subtext of the down-market celebrity interview, she knew all the Hollywood codes, and followed the deep backgrounds. "

Peter York

Worry

Deep

" Prince William looks good in uniform and Man-at-Hackett black and white tie (he has grown up wearing it constantly); less certain in his suits, which sometimes look borderline archaic; and variable in casual. But completely comfortable in the Sloane uniform of non-designer jeans and chocolate-brown suede loafers. He'll look fine in Boden. "

" In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like. "

" Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the centre-leftish psycho-thinker Oliver James says it's all down to the Thatcher-and-after culture of turbo-capitalism, making people acquisitive and unsatisfied. "

" In the future, people will blame the Eighties for all societal ills in the same way that people have previously blamed the Sixties. The various Thatcherite Big Bangs - monetarism, deregulation, libertarianism - have been working their way through the culture ever since. "

" Real writers - serious writers with serious subjects, who earn their living at it - all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views. "

" Kate Middleton's a pretty girl who sounds nice. "

" Rock and roll is the hamburger that ate the world. "

" The old process of social assimilation used to be mainly about English new money - generated in London, the mucky, brassy North or the colonies - buying those houses and restoring them, and doing the three-generation thing, mouldering into the landscape, and the 'community,' identifying with the place in a familiar way. "

" Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe. "

Peter York

Hats

Lady

" When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels. "

" My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill. "

" I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study; and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things. "

" In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims. "

" London clubland divides itself between the St James's refuge for toffs, and the Conquest of Cool, for the arts and media. "

" For me, wearing a tie is a pleasure, a recherche one but a pleasure nonetheless. You could say that I'm avoiding tie avoidance. My own gorgeous collection runs into hundreds and I buy them the way I buy books - I simply can't pass a shop. I have loved them since I could spend my own money on them. "

" It's just as well that I write in the same facile way wherever I am - no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views. "

" This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates. "

" Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic. "

" I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments. "

" Like lots of baby boomers, I was brought up on archaic anthropomorphism. Upstanding Christian dogs. Rabbits with family values. Because the ancient texts and pictures were sacred - Potter, Milne and the rest. Even concerned parents who knew Freud and Jung never saw the contradictions in feeding us on them. "

" In London - and forget those extra public pressures on politicians - the lovely old Sloane world of manor houses simply hasn't cut it since Big Bang in 1986, the point at which Mrs. Thatcher really started to achieve her ambition to make this country more like America - its ambition, economy, it's very tangible measures of success. "

" Advertising has always been a huge unrecognised source of outdoor relief for the arts. "

" Across the Atlantic, commercial therapy of all kinds provides so many more comfortable outlets for people when they are under pressure. The English tradition is to get a grip, whereas the American version is to get in touch with your feelings, to say: 'I'm a good person. Isn't it terrible when bad things happen to people like me?' "

" I cling to the basic set of tenets laid out in Tom Wolfe's 'New Journalism' - to get out there like the great French novelists of the 19th century and study life. I am a Tom Wolfe fan of the first order. "

" Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful. "

" Nobody knows anything. I deal with people in all walks of life, some of whom should have some idea of what they're doing. And they're all clueless. It's astonishing that any bridges stay up, or that planes don't constantly plummet from the sky. It's heartening, in a strange way. "