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" Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe. "
Peter York
Like
Hats
Lady
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" All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time. "
Peter York
Saying
Names
Long Time
" All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top. "
Peter York
Pressure
Luxury
Design
" Advertising has always been a huge unrecognised source of outdoor relief for the arts. "
Peter York
Arts
Advertising
Source
" There's no Peter York Foundation, and you're no one without one. "
Peter York
Without
York
Peter
" There are pop managers, and then there's Simon Cowell, who isn't gay, Jewish or particularly riveting. He's not without interest but he doesn't exactly have the hinterland of, say, Brian Epstein. "
Peter York
Without
Say
Who
" Across the Atlantic, commercial therapy of all kinds provides so many more comfortable outlets for people when they are under pressure. The English tradition is to get a grip, whereas the American version is to get in touch with your feelings, to say: 'I'm a good person. Isn't it terrible when bad things happen to people like me?' "
Peter York
People
American
Good Person
" This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates. "
Peter York
Cult
Know
People
" It's just as well that I write in the same facile way wherever I am - no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views. "
Peter York
Contemplation
I Am
Need
" Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.' "
Peter York
Brand
Situation
Name
" I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study; and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things. "
Peter York
Worth
People
You
" Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food. "
Peter York
Advertising
World
Job
" The library was one more essential in the parade of rooms in a big 18th-century house - and part of the required kit ever afterwards. The important thing was to have the books, not actually read them. "
Peter York
Books
More
Library
" When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels. "
Peter York
Run
Know
Reading
" Kate Middleton's a pretty girl who sounds nice. "
Peter York
Pretty Girl
Nice
Girl
" I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a '70s cop movie location; when the original loft-owners were more dash-than-cash, artistic types. "
Peter York
Street
I Can
New York
" Real writers - serious writers with serious subjects, who earn their living at it - all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views. "
Peter York
Small
Earn
Look
" Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now. "
Peter York
Always
Conflict
Now
" Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of that. But go through the fridge - come to think of it, what about the fridge itself? I bet it's bigger than its predecessor. "
Peter York
You
Busy
Go
" Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the centre-leftish psycho-thinker Oliver James says it's all down to the Thatcher-and-after culture of turbo-capitalism, making people acquisitive and unsatisfied. "
Peter York
Think
Children
Funny
" The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and every Sunday hereafter. "
Peter York
Interview
Celebrity
Art
" One should never learn from one's mistakes. Making the same mistakes, over and over again, is a source of unremitting pleasure. "
Peter York
Over
Never
Pleasure
" There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit. "
Peter York
Know
Policy
Style
" When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad. "
Peter York
World
Alone
People
" Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.' "
Peter York
Saying
Brand
Clever
" London clubland divides itself between the St James's refuge for toffs, and the Conquest of Cool, for the arts and media. "
Peter York
Refuge
James
Cool
" Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead. "
Peter York
Aspire
Life
Serious
" If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different. "
Peter York
Group
Done
You
" By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had been in competition with hair, and hair had won. Thirty years before that, Brits of all classes and ages wore hats all the time. "
Peter York
Hair
Hats
Time
" Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful. "
Peter York
Successful
Powerful
Men
" Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as thick as two short planks,' became the exception as girls from Benenden and Downe House started to fast-track towards the City and law, consultancy, media and the arts. "
Peter York
She
Proud
Media