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" Kate Middleton's a pretty girl who sounds nice. "
Peter York
Pretty Girl
Nice
Girl
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" Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as thick as two short planks,' became the exception as girls from Benenden and Downe House started to fast-track towards the City and law, consultancy, media and the arts. "
Peter York
She
Proud
Media
" This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates. "
Peter York
Cult
Know
People
" Across the Atlantic, commercial therapy of all kinds provides so many more comfortable outlets for people when they are under pressure. The English tradition is to get a grip, whereas the American version is to get in touch with your feelings, to say: 'I'm a good person. Isn't it terrible when bad things happen to people like me?' "
Peter York
People
American
Good Person
" I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments. "
Peter York
Now
Men
Forever
" If beauty isn't genius it usually signals at least a high level of animal cunning. "
Peter York
Level
High
Genius
" The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours. "
Peter York
People
World
Black
" In London - and forget those extra public pressures on politicians - the lovely old Sloane world of manor houses simply hasn't cut it since Big Bang in 1986, the point at which Mrs. Thatcher really started to achieve her ambition to make this country more like America - its ambition, economy, it's very tangible measures of success. "
Peter York
Ambition
World
America
" Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now. "
Peter York
Always
Conflict
Now
" There was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality. "
Peter York
Time
Men
Clothes
" All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top. "
Peter York
Pressure
Luxury
Design
" My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill. "
Peter York
Believe
You
People
" Rock and roll is the hamburger that ate the world. "
Peter York
Roll
Rock
Ate
" Advertising has always been a huge unrecognised source of outdoor relief for the arts. "
Peter York
Arts
Advertising
Source
" By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary art. The Sloane domestic aesthetic - symmetry, class symbolism and brown furniture - became as unfashionable as it had been hot in the early Eighties. "
Peter York
Design
Early
Hot
" Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the centre-leftish psycho-thinker Oliver James says it's all down to the Thatcher-and-after culture of turbo-capitalism, making people acquisitive and unsatisfied. "
Peter York
Think
Children
Funny
" In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims. "
Peter York
Stars
America
Science
" All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time. "
Peter York
Saying
Names
Long Time
" For me, wearing a tie is a pleasure, a recherche one but a pleasure nonetheless. You could say that I'm avoiding tie avoidance. My own gorgeous collection runs into hundreds and I buy them the way I buy books - I simply can't pass a shop. I have loved them since I could spend my own money on them. "
Peter York
Loved
You
Say
" London clubland divides itself between the St James's refuge for toffs, and the Conquest of Cool, for the arts and media. "
Peter York
Refuge
James
Cool
" Real writers - serious writers with serious subjects, who earn their living at it - all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views. "
Peter York
Small
Earn
Look
" Chandeliers are marvels of drop-dead showiness, the jewellery of architecture. "
Peter York
Design
Jewellery
Architecture
" Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands. "
Peter York
Key
World
Doing
" If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different. "
Peter York
Group
Done
You
" I often find myself worrying about celebrities. It's an entirely caring thing; it's not like the people who commission those photographs with cruel arrows to go on the covers of the celebrity magazines. The photographs show botched plastic surgery, raging eczema, weight gain and horrible clothes for maximum schadenfreude. "
Peter York
Myself
Find
People
" Successive generations of middle-class parents used to foist their own favourite books on their children. But some time in the late Eighties it began to wane - not because children had lost interest in adorable animals but because most of it was available on useful, pacifying video. "
Peter York
Lost
Parents
Time
" I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a '70s cop movie location; when the original loft-owners were more dash-than-cash, artistic types. "
Peter York
Street
I Can
New York
" The old process of social assimilation used to be mainly about English new money - generated in London, the mucky, brassy North or the colonies - buying those houses and restoring them, and doing the three-generation thing, mouldering into the landscape, and the 'community,' identifying with the place in a familiar way. "
Peter York
Money
Process
Community
" When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad. "
Peter York
World
Alone
People
" Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food. "
Peter York
Advertising
World
Job
" Imagine a State occasion where the Queen is wearing trainers with her tiara because she thinks it will make people like her better, more folksy. It's unthinkable. But that's patently the thought process Gordon Brown (or his spin doctor) went through before the Prime Minister appeared on the world stage in Beijing without his suit and tie. "
Peter York
World
Doctor
People