Get QuoteDark Inspirational Quotes App

" It never ceases to amaze me what it takes to develop and bring to mass production a product. "

Related Quotes:

" When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. "

" Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. "

" What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. "

" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "

" I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. "

" One person's car is another person's scenery. "

" Perhaps I'd like to design cars, but I don't think I'd be much good at it. "

" There are some shocking cars on the road. "

" We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. "

" My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. "

" If something is not good enough, stop doing it. "

Not Good Enough

" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "

" True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. "

" The computer industry is creatively bankrupt. "

" There is beauty when something works and it works intuitively. "

" My focus is incredibly narrow. I can't talk with any authority other than design and development of product. "

" The best ideas start as conversations. "

" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "

" It's difficult to do something radically new, unless you are at the heart of a company. "

" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "

" Our goal is simple objects, objects that you can't imagine any other way. "

" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "

" So much of my background is about making: physically doing it myself. "

" Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. "

" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "

" The benefit of hindsight is we only really talk about those things that did work out. "

" When something exceeds your ability to understand how it works, it sort of becomes magical. "

" Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. "

" All I've ever wanted to do is design and make; it's what I love doing. "

" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "