Get QuoteDark Inspirational Quotes App

" When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. "

Related Quotes:

" Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. "

Jonathan Ive

Working Together

Innovation

Game

" Manufactured objects testify to who made them; they describe values. "

" Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. "

" Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! "

Jonathan Ive

Why

Food

" There is beauty when something works and it works intuitively. "

" I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. "

" Once, even the simple metal needle challenged the conventional thinking of a time. "

" It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. "

" You cannot disconnect the form from the material - the material informs the form. "

" Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. "

" Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include. "

" One thing most people don't know is that Steve Jobs is an exceptional designer. "

" It's difficult to do something radically new, unless you are at the heart of a company. "

" One person's car is another person's scenery. "

" If you are truly innovating, you don't have a prototype you can refer to. "

" Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. "

" I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. "

" If something is not good enough, stop doing it. "

" When you do everything to make the very best product, it also means you're very focused on just a few products. "

" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "

" I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. "

" I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. "

" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "

" We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. "

" The computer industry is creatively bankrupt. "

" Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! "

" We knew that iMac was fast; we didn't need to make it ugly. "

" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "

" There's no other product that changes function like the computer. "

" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "