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" So much of my background is about making: physically doing it myself. "
Jonathan Ive
Making
Background
Doing
Related Quotes:
" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "
Jonathan Ive
Good
Best
Money
" I discovered at an early age that all I've ever wanted to do is design. "
Jonathan Ive
Wanted
Ever
Early
" That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. "
Jonathan Ive
Studying
Design
You
" I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. "
Jonathan Ive
Path
Think
Try
" It never ceases to amaze me what it takes to develop and bring to mass production a product. "
Jonathan Ive
Production
Bring
Me
" I think a beautiful product that doesn't work very well is ugly. "
Jonathan Ive
Beautiful
Ugly
Work
" People's interest is in the product, not in its authorship. "
Jonathan Ive
Product
People
Interest
" One person's car is another person's scenery. "
Jonathan Ive
Another
Car
Person
" I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. "
Jonathan Ive
Speech
Work
Care
" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "
Jonathan Ive
Design
Great
Know
" Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! "
Jonathan Ive
Why
Us
Food
" You learn a lot about vital corporations through non-vital corporations. "
Jonathan Ive
You
Lot
Corporations
" If something is not good enough, stop doing it. "
Jonathan Ive
Enough
Good
Not Good Enough
" When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. "
Jonathan Ive
Know
Work
Time
" There is beauty when something works and it works intuitively. "
Jonathan Ive
Works
Beauty
Intuitively
" The nature of having ideas and creativity is incredibly inspiring. "
Jonathan Ive
Having
Creativity
Nature
" If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. "
Jonathan Ive
I Can
Expect
You
" I left London in 1992, but I'm there 3-4 times a year, and love visiting. "
Jonathan Ive
Left
Love
Visiting
" The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?' "
Jonathan Ive
Talking
Focus
Monday
" As a kid, I remember taking apart whatever I could get my hands on. "
Jonathan Ive
Hands
Whatever
Remember
" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "
Jonathan Ive
Always
Start
Thought
" The computer industry is creatively bankrupt. "
Jonathan Ive
Creatively
Computer
Bankrupt
" I think subconsciously people are remarkably discerning. I think that they can sense care. "
Jonathan Ive
I Think
Care
Think
" It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. "
Jonathan Ive
Easy
Process
Think
" The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. "
Jonathan Ive
Off
iPhone
More
" It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. "
Jonathan Ive
Finding
You
Love
" Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating. "
Jonathan Ive
Collaboration
Direction
Opinion
" We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. "
Jonathan Ive
Not Good Enough
Good
Doing
" I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? "
Jonathan Ive
Thoughts
Good
Better
" With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. "
Jonathan Ive
Work
You
Think