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" It's easy to work for somebody else; all you have to do is show up. "
" Nothing comes merely by thinking about it. "
" I know half the money I spend on advertising is wasted, but I can never find out which half. "
" When a customer enters my store, forget me. He is king. "
" It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties. "
" People who cannot find time for recreation are obliged sooner or later to find time for illness. "
" Courtesies cannot be borrowed like snow shovels; you must have some of your own. "
" Half the money I spend on advertising is wasted; the trouble is, I don't know which half. "
" Keep up the old standards, and day by day raise them higher. "
" Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. "