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" I had no connections, and the fashion world was a closed elite. So my mother made appointments for herself with three top Parisian makeup artists and spoke highly about me... she was my first publicist! "

Francois Nars

World

Fashion

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" Women have to find their own personality, their own style, and what suits them the best. "

" It's not that I'm easily shocked. It takes a lot to shock me. And wildness I like. But vulgarity shocks me. "

" I fell in love with New York. I moved here 25 years ago in 1984 after I lived in Paris for six years. In the 1980s, it was the place to be. Here I was able to create NARS, which I would not have been able to create if I stayed in France. "

" You create the color first, and then the name that fits. It depends - there are no rules. You watch a fabulous old movie, and you suddenly get inspired by it to create a lipstick shade, or you walk through a gorgeous garden and find the most beautiful flower shade for an eye shadow, and then you name it. "

" I hate knowing where people go to the bathroom. You follow them going to pee, to eat - I hate everything when it comes to reality shows! "

" In a lot of cases, makeup is a fantastic help, and that's why women love makeup in general. It's a fantastic way to help somebody look great. It's not the only way, of course, but it's a major accessory, along with hair, clothes, lighting, all those things. "

" When I was a kid, I loved photography, and I loved makeup. "

" I loved working with Avedon. "

Francois Nars

Working

Loved

" It was never in my mind to be famous. "

" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "

" True icons are larger than life, unforgettable with an elegance that's mesmerizingly timeless. "

" I never stop thinking about names of products. It's a process that happens 24 hours a day. "

" Kate Moss makes you dream. She has such a passion for art and the creative process. "

" I love so much the models from the '60s and the '70s. They were extremely professional, great models who knew how to work the camera so well and loved fashion and had a great sense of style. "

" As a make-up artist, you always want to be in a good light, whether you're walking down the street or in a restaurant. It is a very key element to me; you can't apply good make-up in a bad light. "

" From the start, I used a different kind of girl in Nars campaign images. My choice to use models of colour such as Alek Wek, Naomi Campbell and Karen Park Goude was absolutely a deliberate one. I felt that makeup was universal and should apply to everybody. "

" I think Edie Sedgwick comes back, too. Every five or six years, there is always something about Edie, because she was so modern and stylish and elegant and hippie-ish, all at the same time. So I think that people will always love her. "

" I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" People have to learn that everybody is the same. If you wake up in the morning, even if you're a movie star, you look like everybody else. The reality is that makeup is there to help. That's what it's for. "

" My interpretation of the word 'ugly'... I like ugly beauty. That can happen. In France, we have phrase 'jolie laide.' We like certain women who are not pretty or cute - it's the opposite in France of pretty. It's more strange and interesting. "

" I launched NARS with 12 shades of lipsticks, and many, many launches later, I'm still most proud of our lipsticks. "

" There is a tendency to feature more actresses on covers, but I'm a big model lover. I grew up watching these models, and they gave me the wish, the need, to work in the fashion industry. I loved watching them - their beauty, the way they worked in front of the camera and that power of transformation, especially in the Seventies. "

" We love those under-eye circles. It's real life. "

" It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow. "

" My goal was always to make the girl look real and look beautiful. It didn't matter how much makeup. Sometimes it was none at all. "

" I think there was a freedom in the 1920s and 1930s: a certain liberty and evolution of women. "

" It really has stayed practically the same. It wasn't like I used to do wild punk make-up: no, I always had the same vision. "

" Go with what you're attracted to. "

Francois Nars

Attracted

You