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" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "
Stella McCartney
Looks
Real
Like
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" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "
Stella McCartney
World
Respect
Parents
" Losing my mum. That was a punch-me moment. "
Stella McCartney
Moment
Mum
Losing
" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "
Stella McCartney
I Can
Know
Innocent
" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "
Stella McCartney
Differences
Fashion
Way
" Some days, I get overwhelmed and a bit breathless... I've probably cried at work, but I'm limited with my crying: I'm the boss; I'm not really allowed to cry at work. "
Stella McCartney
Days
Boss
Cry
" I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping. "
Stella McCartney
Time
Morning
Night
" When you find the person that you settle down with, I guess you mellow. They are taming you, aren't they? Or you're taming them. "
Stella McCartney
Mellow
Settle
You
" You feel like everyone hates you if you've got a good life, now I feel maybe it's allowed because I've had my share of sadness. "
Stella McCartney
Life
Now
Good Life
" If people stop liking my clothes, I'll make a record. "
Stella McCartney
Make
People
Stop
" I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear. "
Stella McCartney
Feel
Great
Think
" I don't plan massively in advance. "
Stella McCartney
Plan
Massively
Advance
" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "
Stella McCartney
Opportunity
Amazing
Creative
" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "
Stella McCartney
Technology
Love
Fashion
" If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "
Stella McCartney
People
Balance
Try
" Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids. "
Stella McCartney
Mother
Quality
Focus
" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "
Stella McCartney
Sit
Day
Debate
" What you wear in the evening is important for women because it's so personal, and it's so complicated to get it right. I like trousers for evening, especially when they have that width and attitude to them. "
Stella McCartney
Evening
Attitude
Important
" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "
Stella McCartney
Know
You
Women
" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "
Stella McCartney
Word
Comfortable
Understanding
" It's one of my biggest internal struggles - the whole schooling system in London and the fact that my kids are going to a posh school. It freaks me out. "
Stella McCartney
Struggles
Me
London
" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "
Stella McCartney
Good
Rich
Women
" I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them. "
Stella McCartney
Age
Early
Believe
" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "
Stella McCartney
Embarrassed
Still
Fashion
" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "
Stella McCartney
Women
Work
Good
" It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less. "
Stella McCartney
Marketing
Me
Life
" I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost. "
Stella McCartney
Balance
Fall
Know
" My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.' "
Stella McCartney
Creative
You
Working
" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "
Stella McCartney
Moment
Proud
People
" I can honestly say this industry hasn't made me neurotic about my looks, except maybe my weight. I hope my clothes kind of reflect that. They're meant to make you feel good. "
Stella McCartney
You
Me
Hope
" At times I make music, but in private. "
Stella McCartney
Private
Times
Make