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" My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. "

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" Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful. "

" To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' "

" If you work with convictions, people have got to listen to you. "

" I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work. "

" I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me. "

" The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous. "

" These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand. "

" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. "

" If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. "

" Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. "

" I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. "

" When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. "

" You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way. "

" Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. "

" Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. "

" What Apple did for technology is brilliant, but they didn't do nothin' for our economy. "

" I've done truth to power all my life. It's got me into trouble, but who cares? "

" When you create advertising, always start with the words. "

" I look in the mirror, and I work with the brightest person I know. "

" Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. "

" There's no such thing as a cautious creative. "

" In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. "

" I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. "

" What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. "

" The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.' "

" All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. "

" If you think people are dumb, you'll spend a lifetime doing dumb work. "

" A truly great magazine cover surprises, even shocks, and connects in a nano-second. "

" Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! "

" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "