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" Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. "
George Lois
People
More
Great
Related Quotes:
" If you're working, and you're not trying to be great, give up. "
George Lois
Working
Give
Great
" All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. "
George Lois
Run
Communication
Art
" People say I'm the original Don Draper. I'm not Don Draper. "
George Lois
Say
People Say
Original
" A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines. "
George Lois
Talent
Change The World
Change
" Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity. "
George Lois
Busy
Talk
Talking
" I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. "
George Lois
Respect
Kid
Me
" Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you. "
George Lois
Challenge
You
Work
" The whole area of creativity is constipated and frightened. "
George Lois
Area
Frightened
Whole
" I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. "
George Lois
Creative
Advertising
Revolution
" I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work. "
George Lois
Work
Today
Great
" Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. "
George Lois
Nervous
System
Deep
" When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do. "
George Lois
You
Change The World
Change
" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "
George Lois
Years
Four
Old
" The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous. "
George Lois
Defeat
People
Habit
" When you create advertising, always start with the words. "
George Lois
Advertising
You
Words
" Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. "
George Lois
Image
Great
Understand
" There's no such thing as a cautious creative. "
George Lois
Cautious
Creative
Thing
" To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' "
George Lois
Great
Food
Change
" In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. "
George Lois
Courage
People
Wind
" You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. "
George Lois
Advertising
Test
You
" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. "
George Lois
Words
Advertising
Attitude
" If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. "
George Lois
Advertising
Think
Me
" Great advertising, in and of itself, becomes a benefit of the product. "
George Lois
Product
Benefit
Advertising
" I look in the mirror, and I work with the brightest person I know. "
George Lois
Person
Work
Mirror
" My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. "
George Lois
People
Always
Creating
" What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. "
George Lois
Problem
Solution
Up
" A truly great magazine cover surprises, even shocks, and connects in a nano-second. "
George Lois
Surprises
Even
Great
" These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand. "
George Lois
Boy
Celebrity
Us
" Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. "
George Lois
Art
Challenge
Problem
" The producers of 'Mad Men,' you know, think I hate their show, which is true. "
George Lois
Men
Hate
Know