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" My mother loaned me $1000. The first issue came out at the end of 1953. I knew I needed something original. I had a photographer shoot a 3D feature for the first issue and learned it would cost too much money. When the 3D thing turned out to be too expensive, at that same moment I came across the photos of Marilyn Monroe. "

Hugh Hefner

Moment

End

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" You know, from my point of view, I'm the luckiest cat on the planet. "

" Sex, and the attraction between the sexes, does make the world go 'round. "

Hugh Hefner

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" Even when I was young, I said age is largely a state of mind if you're healthy. "

" I have no plans to retire. It's the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me. "

" I was very influenced by the musicals and romantic comedies of the 1930s. I admired Gene Harlow and such, which probably explains why, since the end of my marriage, I've dated nothing but a succession of blondes. "

" I got married before I found myself. People should find themselves before they get married. "

" My first wife was a brunette, and Barbi Benton, my major romantic relationship of the early 1970s, was a brunette. But since the end of my marriage, all of my girlfriends have been blonds. "

" If you let society and your peers define who you are, you're the less for it. "

" What made the magazine so popular was, even before I started writing the philosophy, there was a point of view in the magazine. "

" I don't have dinner parties - I eat my dinner in bed. "

" Sex is the driving force on the planet. We should embrace it, not see it as the enemy. "

" I was an absent dad. Once the magazine started, I really had two families. The dream was the magazine. I worked through the night all the time. "

" I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde. "

" Life is too short to be living somebody else's dream. "

" Part of the concept behind the magazine was breaking barriers. And it wasn't just a sexual thing. It was racial and doing the things that were right. And in the process, that set 'Playboy' apart. "

" I have very strong theories about magazine publishing. And I think that it is the most personal form of journalism. And I think that a magazine is an old friend. "

" It is women who have traditionally, historically been given non-human roles, perceived as simply the daughters of Eve, perceived as either Madonna or whore. And I think that it is the sexual revolution that plays one part in female emancipation. "

" I think everyone should get married. I just took a little longer than usual. "

" I remain very much connected to my childhood... I have never been too jaded or too sophisticated. "

" It's good to be selfish. But not so self-centered that you never listen to other people. "

" Someone once asked, 'What's your best pickup line?' I said, 'My best pickup line is, 'Hi, my name is Hugh Hefner.' "

" To pursue your dreams, to have them come true, to have made a difference, to have changed society, to have fought against powerful forces... that's a life well-spent. "

" For me, the magazine was always the heart of what my life was all about, and the other half was living the life. "

Hugh Hefner

Always

Heart

" What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same. "

" Men's magazines in the period immediately after World War II were almost all outdoor-oriented. They were connected to some extent in the male bonding that came out of a war... And what I tried to create was a magazine for the indoor guy, but focused specifically on the single life: in other words, the period of bachelorhood before you settle down. "

" It's hard to really compare new love and old love. "

" Surrounding myself with beautiful women keeps me young. "

Hugh Hefner

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" I looked back on the roaring Twenties, with its jazz, 'Great Gatsby' and the pre-Code films as a party I had somehow managed to miss. "

" I am in very good health. I've never felt better. "

" Ageism is a variation of racism or sexism, all the other isms. "