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" Part of the concept behind the magazine was breaking barriers. And it wasn't just a sexual thing. It was racial and doing the things that were right. And in the process, that set 'Playboy' apart. "

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" People get their information in different ways now. And we are a little poorer for it, because the way you get information affects what you learn. "

Hugh Hefner

You

Information

Learn

" Sex, and the attraction between the sexes, does make the world go 'round. "

Hugh Hefner

Attraction

World

" It is women who have traditionally, historically been given non-human roles, perceived as simply the daughters of Eve, perceived as either Madonna or whore. And I think that it is the sexual revolution that plays one part in female emancipation. "

" With the rabbit as our emblem, when we got to the point in 1960 of opening the first Playboy Club... one of our executives suggested the possibility of a bunny costume. We tried it out, and I made some modifications - added the cuffs and the bow tie and collar - and the bunny was born. "

" I have been married twice, and those were not the happiest times of my life. Part of the problem, quite frankly, is that when you get married, the romance disappears and the children arrive and the love is transferred. It shouldn't be that way, but too often it is transferred to the children. "

" I looked back on the roaring Twenties, with its jazz, 'Great Gatsby' and the pre-Code films as a party I had somehow managed to miss. "

" If you let society and your peers define who you are, you're the less for it. "

" What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same. "

" If I ever try to get married again, shoot me. "

" My mother loaned me $1000. The first issue came out at the end of 1953. I knew I needed something original. I had a photographer shoot a 3D feature for the first issue and learned it would cost too much money. When the 3D thing turned out to be too expensive, at that same moment I came across the photos of Marilyn Monroe. "

Hugh Hefner

Moment

End

" The business end of business has never interested me. "

" Could I be in a better place and happier than I am today? I don't think so. "

" It's good to be selfish. But not so self-centered that you never listen to other people. "

" Picasso had his pink period and his blue period. I am in my blonde period right now. "

" To pursue your dreams, to have them come true, to have made a difference, to have changed society, to have fought against powerful forces... that's a life well-spent. "

" The people who had the most impact on me when I was young were Freud and Darwin, but growing up I also had my film idols. "

Hugh Hefner

Growing Up

Impact

" Historically the Puritans left England to escape religious persecution, and they promptly turned around and started persecuting the people they didn't agree with - the scarlet letter A, and the stocks and the dunking board came from that. That puritanism is still there. "

" You know, from my point of view, I'm the luckiest cat on the planet. "

" The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people. "

" I have very strong theories about magazine publishing. And I think that it is the most personal form of journalism. And I think that a magazine is an old friend. "

" In my wildest dreams, I could not have imagined a sweeter life. "

" I don't have dinner parties - I eat my dinner in bed. "

" I remain very much connected to my childhood... I have never been too jaded or too sophisticated. "

" I guess you could say, I'm just a typical Methodist kid at heart. "

" When I was four, we moved to the house on the west side of Chicago where I grew up. My earliest memories are of that first summer. "

" In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process. "

" Even when I was young, I said age is largely a state of mind if you're healthy. "

" I think that retirement is the first step towards the grave. "

" Life is too short to be living somebody else's dream. "

" I guess I'm the most successful man I know. I wouldn't trade places with anybody in the world. "