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" Nike was the essence of sports, transcendence through sports. "
Naomi Klein
Sports
Essence
Nike
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" This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand. "
Naomi Klein
Know
Brand
Art
" I was the rebel in our family and a child of the eighties. That meant going to the mall. "
Naomi Klein
Family
Rebel
Our
" I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s. "
Naomi Klein
Understanding
You
Relationship
" It's really, really hard to get in rooms with people you don't usually work with and try to find common ground. "
Naomi Klein
People
Work
Find
" I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. "
Naomi Klein
You
Political
Believe
" Among my generation, there was a purist position that any contact with electoral politics was an unforgiveable compromise. "
Naomi Klein
Among
Compromise
Generation
" In terms of Hurricane Sandy, I really do see some hopeful grassroots responses, particularly in the Rockaways, where people were very organized right from the beginning, where Occupy Sandy was very strong, where new networks emerged. "
Naomi Klein
Beginning
Strong
People
" That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. "
Naomi Klein
Meaning
Powerful
Rich
" The more hardcore conservative you are, the more tightly identified you are with defending the interest of capital as an interest of the system based on hyper-competition, the more likely it is that you vehemently deny climate change. Because if climate change is real, your worldview will come crashing down around you. "
Naomi Klein
Down
You
Real
" My worry about this exclusive focus on Trump - the personality and how all of this is so unprecedented - is that then the solution seems to be, 'Well, we'll just get rid of Trump.' "
Naomi Klein
Worry
Focus
How
" The problem with Donald Trump is that he went and designed a brand that is entirely amoral. "
Naomi Klein
Trump
Problem
He
" The customer is always right: 'It's my money. You have to listen to me'. "
Naomi Klein
Customer
Me
Always
" After the Pearl Harbor attacks, around 120,000 Japanese Americans were jailed in internment camps. If an attack on U.S. soil were perpetrated by people who were not white and Christian, we can be pretty damn sure that racists would have a field day. "
Naomi Klein
People
Damn
Christian
" Maybe Trump himself will be voted out through impeachment, right? "
Naomi Klein
Out
Will
Trump
" He was about building up the Trump name and then selling it and leasing it in as many different ways as possible. "
Naomi Klein
Possible
Name
Building
" One shouldn't gamble with what is irreplaceable and precious. "
Naomi Klein
Gamble
Precious
Irreplaceable
" We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. "
Naomi Klein
Other
Because
Things
" A state of shock is what results when a gap opens up between events and our initial ability to explain them. When we find ourselves in that position, without a story, without our moorings, a great many people become vulnerable to authority figures telling us to fear one another and relinquish our rights for the greater good. "
Naomi Klein
Great
Good
Find
" That is the core of Trump. He is undoubtedly an idiot, but do not underestimate how good he is at that. "
Naomi Klein
He
Core
Underestimate
" There is a triple layer of jargon when writing about climate change. You have the scientists, who are very cautious now because of the amount of climate denial. Then you have the U.N. jargon - I had to carry around a glossary of terms. It was like an alphabet soup. "
Naomi Klein
Change
Soup
You
" I was having a lot of people ask me to update 'The Shock Doctrine' and add a chapter about Trump. "
Naomi Klein
Me
Shock
Update
" I don't think there could've been a pitch as crass as Trump's 'I can fix America because I'm rich' without that groundwork laid by Davos and the Clinton Global Initiative. "
Naomi Klein
I Can
Initiative
Think
" That's the big mistake the environmental movement made - 'We'll scare the hell out of you, and you'll become an activist'. "
Naomi Klein
Hell
Mistake
You
" We live in a society that is powered by fossil fuels, but for the meantime, we're in it. Maybe there's, like, five people living in the woods off-grid, but they're spending all their time maintaining that, and they don't have much time left over for anything else. "
Naomi Klein
Woods
Live
Over
" Brands like Starbucks came along and talked about their brand as itself being a community, the idea that Starbucks is what they like to call a 'third place,' which is not their idea; it's the idea of basic citizenry needing a place that is not work, that is not home, where citizens gather. "
Naomi Klein
Community
Home
Place
" We need to invest in healthcare, in education, in the sciences. And in so doing, we will tackle one of the most intractable problems we face, which is gross wealth inequality. We can't fight climate change without dealing with inequality in our countries and between our countries. "
Naomi Klein
Education
Problems
Change
" The truly powerful feed ideology to the masses like fast food while they dine on the most rarified delicacy of all: impunity. "
Naomi Klein
Like
Fast Food
Fast
" Even though I believe in mass social movements, I'm uncomfortable in crowds. "
Naomi Klein
Even
Uncomfortable
Believe
" Because the Republicans are never going to turn on Trump so long as he still has his base, and he will continue to have his base so long as this idea that he is standing up for workers, it remains intact. And the only way that that gets eroded is if it isn't just about Russia all the time, but is also about those economic betrayals. "
Naomi Klein
Way
Never
Turn
" I want to act, if I can, as a bridge for people who read 'Shock Doctrine' or 'No Logo'. People who are sitting out for whatever reasons. "
Naomi Klein
Bridge
People
Sitting