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" Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general. "

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" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "

Kara Swisher

Will

Looking

Audience

" I don't think you can look at my history and say they love me to death in Silicon Valley. "

Kara Swisher

Love Me

Love

" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "

" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "

" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "

" I love all my scoop children. But consistency and persistence is really my aim. "

" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "

" Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer. "

" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "

" I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. "

" While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses. "

" I don't write about Google except to insult the company. "

" Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since. "

" Having a baby had always seemed the easiest and most natural thing to do, and I had never felt - even in my most furtive days of coming out - that being gay would mean I could not become a mother. "

" While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not. "

" I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge. "

" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "

" As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch. "

" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "

" Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will. "

" The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards. "

Kara Swisher

Top

Women

" Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry. "

" One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod. "

" It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive. "

" It seemed like most of the memories faded before they had time to form. And after a while, my life with my father seemed like a familiar story or a distant dream. "

" Everything is a narrative in life. I learned that early on as a reporter at the 'Washington Post.' "

" Sure, I am funny and have a good sense of humor. Mostly, though, I just tell the truth. The internal dialogue people have in their heads - I just write it. "

" A Microsoft-Yahoo merger is a deal only an investment banker could love. "

" It's easy to forget the ever-plodding eBay with all the noise made by the more lithe and lively Web 2.0 companies. "

" 'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. "