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" One of the biggest challenges we have, as business owners and people, is that we think in linear terms. "
Michael E. Gerber
Business
People
Challenges
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" The entire idea of building a series of systems in a business is simply this - to create the tools that allow you, as a business owner, to increase productivity and get the job done. The idea behind these systems, of course, is to quit needing your judgement or input in every area of the business. "
Michael E. Gerber
Job
Building
Business
" Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it. "
Michael E. Gerber
Start
Busy
You
" The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. "
Michael E. Gerber
Success
Business
Thought
" I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. "
Michael E. Gerber
Me
Life
Business
" If opening your own business is the dream, then it must start with a Dream - not only to understand what it is that you want to do, but also, how you are going to build something better than the same chaotic environment you just left. "
Michael E. Gerber
Business
You
Start
" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "
Michael E. Gerber
Design
Create
Build
" No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty! "
Michael E. Gerber
Place
You
Process
" Whether your dream is a $100,000 in sales or a million, the amount of work is likely the same - you'll still have 86,400 seconds each day, so why couldn't you imagine creating the company and enterprise that can fulfill every aspect of any dream you wish to have? "
Michael E. Gerber
Wish
Work
Day
" Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner. "
Michael E. Gerber
Yourself
Lunch
Coffee
" Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and successfully building your team is a feeling that can't be matched. "
Michael E. Gerber
Care
Business
Team
" When I say, 'doin' it, doin' it, doin' it' to a group of small business owners, they immediately respond. They recognize the experience of doing the same things over and over. Keeping the business afloat without ever getting ahead. And it's more than frustrating - it's heartbreaking. "
Michael E. Gerber
Experience
Small
Business
" McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision. "
Michael E. Gerber
Starbucks
Apple
People
" Your own business growth and success depends on many things, and along that growing path, you are going to have to concede certain responsibilities and activities - whether for your accounting, your production, or day-to-day management. "
Michael E. Gerber
Success
Business
Growth
" Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you! "
Michael E. Gerber
Yourself
Time
Business
" The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel. "
Michael E. Gerber
World
Small
Fool
" As with anything we do as entrepreneurs, researching how our businesses impact and influence our customers and our markets - and our world - is critical to building something of value as a business. "
Michael E. Gerber
Influence
World
How
" Steve Jobs didn't seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building. "
Michael E. Gerber
Focus
Men
Women
" If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that! "
Michael E. Gerber
Sales
Product
Lose
" Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation. "
Michael E. Gerber
Think
Coffee
Business
" Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails. "
Michael E. Gerber
Work
You
Management
" The Big Dream of any entrepreneur really has very little to do with the entrepreneur. If you truly love repairing automobiles, chances are, you'll be a lousy business owner. Likewise, if you are fascinated by debits and credits, the dream of building an accounting firm with you at the helm is probably best left unfulfilled. "
Michael E. Gerber
Love
Dream
Business
" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "
Michael E. Gerber
Failure
Small
Money
" More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be? "
Michael E. Gerber
Need
People
You
" The number of businesses that fold due to bad partnerships is staggering. In some cases, they are charlatans, in others inept business people, and others find themselves unable to scale with any growth. "
Michael E. Gerber
Growth
People
Partnerships
" Communication is the channel through which life is conveyed, through which ideas and the energy behind them are transmitted, and through which the mind, body, and spirit are merged into a force for right action. "
Michael E. Gerber
Communication
Energy
Life
" Your success has to be measured against yourself - a decade ago, last year, or yesterday. "
Michael E. Gerber
Year
Last
Success
" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "
Michael E. Gerber
Believe
People
Skill
" Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it. "
Michael E. Gerber
Measure
Big
Work
" The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs. "
Michael E. Gerber
Business
Kind
You
" Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create. "
Michael E. Gerber
Think
People
Know