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" If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that! "
Michael E. Gerber
Sales
Product
Lose
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" Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market. "
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" Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale. "
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" Build a company that changes the way things get done! "
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" The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand. "
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" People who lack the skill of discrimination tend to believe that everything is of relatively equal importance. "
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" As a small business owner, you may not have the luxury to throw good money after bad, but if you can ascertain the 'why' of the failure, you can draw some significance from it and then turn it into something that clients will buy. "
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" No matter what your company does - build, manage, produce, import - as an owner, you can't avoid the hard work and skip straight to success. No class can give you that, no YouTube video can teach it, and no book can mark it off your list. "
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" If you are planning to start a business, and if you want that business to have a hope of succeeding, be sure you are approaching your venture from a true Entrepreneurial Perspective. "
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" Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy. "
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" Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation. "
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" Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders. "
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" People crave predictability, and when you design and use systems, you give people predictability. More importantly, when you build systems, they can help you orchestrate, and orchestration helps you create the habits that continuously improve the systems! "
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" Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective. "
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Business
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" Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window. "
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" Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure. "
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" As with anything we do as entrepreneurs, researching how our businesses impact and influence our customers and our markets - and our world - is critical to building something of value as a business. "
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" A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane! "
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" You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish. "
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" Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best. "
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" I've said it for four decades - work 'on' your business, not just 'in' your business! "
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" For over forty years, I've been one of the most passionate believers in entrepreneurs. From day one, I've learned that too many small businesses are predicated on business models that the owner barely understands, and then, those same men and women are baffled when their business dreams are overwhelmed with struggles they never foresaw. "
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" As an entrepreneur and a small business owner, you are intimately familiar with goals. You've dreamed of the 'right' ones, you've projected 'real' ones for the banker and the investor, and, secretly, you've imagined how life can be if you can reach the ones you've set. "
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" I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average. "
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" Opening a business is going to be hard work, no matter what choices you make. If you decide to fall on your sword and just slog through all the work as an operator instead of an owner, then you take responsibility for the entire operation and the actions of the business. "
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" Being an entrepreneur is more than a matter of simply starting a business. "
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" Trendy gadgets and edgy pitches inevitably get replaced due to the fickle nature of the buying public, but a business designed from the start to play big has the ability to weather trends and redirect itself to venues and products that its customers want and need. "
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" One of the biggest challenges we have, as business owners and people, is that we think in linear terms. "
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" The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes. "
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" You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible. "
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" If you ever hope to get ahead as an entrepreneur, the answer is not becoming an effective juggler, but in understanding and designing the systems to keep your team, not you, busy, busy, busy. "
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