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" Our goal is not to build a platform; it's to be cross all of them. "

Mark Zuckerberg

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" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

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" I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn't the thing. "

Mark Zuckerberg

" I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, 'Maybe someday we'll build a company. This probably isn't it, but one day we will.' "

Mark Zuckerberg

" My goal was never to make Facebook cool. I am not a cool person. "

Mark Zuckerberg

" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

Mark Zuckerberg

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "

Mark Zuckerberg

" I always kind of see how I want things to be better, and I'm generally not happy with how things are or the level of service that we're providing for people or the quality of the teams that we built. But if you look at this objectively, we're doing so well on so many of these things. I think it's important to have gratitude for that. "

Mark Zuckerberg

" Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there. "

Mark Zuckerberg

" Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. "

Mark Zuckerberg

" Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. "

Mark Zuckerberg

" We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money. "

Mark Zuckerberg

" Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

Mark Zuckerberg

" I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don't pretend that if Facebook didn't exist, that this wouldn't even be possible. Of course, it would have. "

Mark Zuckerberg

" We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like. "

Mark Zuckerberg

" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "

Mark Zuckerberg

" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

Mark Zuckerberg

" One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. "

Mark Zuckerberg

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

Mark Zuckerberg

" A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. "

Mark Zuckerberg

" I like making things. I don't like getting my picture taken. "

Mark Zuckerberg

" The biggest mistake we made as a company was betting too much on HTML5. "

Mark Zuckerberg

" The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently. "

Mark Zuckerberg

" I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. "

Mark Zuckerberg

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

Mark Zuckerberg

" When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open. "

Mark Zuckerberg

" Our philosophy is that we care about people first. "

Mark Zuckerberg

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

Mark Zuckerberg

" By giving people the power to share, we're making the world more transparent. "

Mark Zuckerberg

" I just want to make sure when I have kids, I can spend time with them. That's the whole point. "

Mark Zuckerberg

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

Mark Zuckerberg