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" A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. "

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" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

Mark Zuckerberg

Days

Seeing

Active

" I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today. "

" This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people. "

Mark Zuckerberg

Cycle

Big

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

" The only meat I eat is from animals I've killed myself. "

" There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp. "

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

" I think that people just have this core desire to express who they are. And I think that's always existed. "

" The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. "

" If you go through some big corporate change, it's just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don't sell because there's inevitably going to be some change. "

" After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn't even a thought that maybe it could be us. We always thought it would be someone else doing it. "

" We're running the company to serve more people. "

Mark Zuckerberg

Company

Serve

" I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, 'Maybe someday we'll build a company. This probably isn't it, but one day we will.' "

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "

" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

" I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life. "

" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

Office

Got

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

" People at Facebook are fairly used to the press being nice to us or not nice to us. "

" I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me. "

Mark Zuckerberg

Someone

" When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did. "

" When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more. "

" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "

" There are definitely elements of experience and stuff that someone who's my age wouldn't have. But there are also things that I can do that other people wouldn't necessarily be able to. "

" If you look at the history of our country over the last 100 years, there have been periods where science and research have been celebrated. They were really kind of held up as heroes in society, which encouraged a generation of people to go into these fields. "

" Our goal is to make it so there's as little friction as possible to having a social experience. "

" Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

" My goal was never to make Facebook cool. I am not a cool person. "