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" By giving people the power to share, we're making the world more transparent. "

Mark Zuckerberg

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" When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. "

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" I think that people just have this core desire to express who they are. And I think that's always existed. "

Mark Zuckerberg

" At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. "

Mark Zuckerberg

" The thing I really care about is the mission, making the world open. "

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" My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley. "

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" The biggest mistake we made as a company was betting too much on HTML5. "

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" People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time. "

Mark Zuckerberg

" What really motivates people at Facebook is building something that's worthwhile, that they're going to be proud to show to friends and family. "

Mark Zuckerberg

Friends And Family

" Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one. "

Mark Zuckerberg

" Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well. "

Mark Zuckerberg

" I like making things. I don't like getting my picture taken. "

Mark Zuckerberg

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

Mark Zuckerberg

" I'm trying to make the world a more open place. "

Mark Zuckerberg

" A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely. "

Mark Zuckerberg

" I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. "

Mark Zuckerberg

" What we figured out was that in order to get everyone in the world to have basic access to the Internet, that's a problem that's probably billions of dollars. Or maybe low tens of billions. With the right innovation, that's actually within the range of affordability. "

Mark Zuckerberg

" I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don't have a lot of furniture in our house, so it's really simple. And we're trying to build products for everyone in the world, right. And you don't want to get isolated to do that. "

Mark Zuckerberg

" Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it. "

Mark Zuckerberg

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

Mark Zuckerberg

" I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

Mark Zuckerberg

" No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good. "

Mark Zuckerberg

" When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost. "

Mark Zuckerberg

" This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that. "

Mark Zuckerberg

" Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. "

Mark Zuckerberg

" I just want to make sure when I have kids, I can spend time with them. That's the whole point. "

Mark Zuckerberg

" Back, you know, a few generations ago, people didn't have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

Mark Zuckerberg

" You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people. "

Mark Zuckerberg

" It's, like, even in journeys like Facebook, we've had some very serious ups and downs. "

Mark Zuckerberg

" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "

Mark Zuckerberg

" I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today. "

Mark Zuckerberg