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" We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don't check in code anymore. "

Mark Zuckerberg

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" The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' "

Mark Zuckerberg

" We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is. "

Mark Zuckerberg

" People don't care about what someone says about you in a movie - or even what you say, right? They care about what you build. And if you can make something that makes people's life better, then that's something that's really good. "

Mark Zuckerberg

" People at Facebook are fairly used to the press being nice to us or not nice to us. "

Mark Zuckerberg

" A lot of times, I run a thought experiment: 'If I were not at Facebook, what would I be doing to make the world more open?' "

Mark Zuckerberg

" I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers. "

Mark Zuckerberg

Change The World

" Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January. "

Mark Zuckerberg

" There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking. "

Mark Zuckerberg

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

Mark Zuckerberg

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

Mark Zuckerberg

" I'm trying to make the world a more open place. "

Mark Zuckerberg

" We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that. "

Mark Zuckerberg

" Really, who you are is defined by the people who you know - not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that's kind of different from the information you put in your profile. "

Mark Zuckerberg

" We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it. "

Mark Zuckerberg

" This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people. "

Mark Zuckerberg

" I started the site when I was 19. I didn't know much about business back then. "

Mark Zuckerberg

" When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open. "

Mark Zuckerberg

" When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. "

Mark Zuckerberg

" Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up. "

Mark Zuckerberg

" I think Facebook is an online directory for colleges... If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I'd care to know about you. "

Mark Zuckerberg

" We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like. "

Mark Zuckerberg

" I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we've funded ever since by putting ads on the side. "

Mark Zuckerberg

" It wasn't until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company. "

Mark Zuckerberg

" Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga. "

Mark Zuckerberg

" Our goal is to make it so there's as little friction as possible to having a social experience. "

Mark Zuckerberg

" The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it's actually really important that Facebook continually makes it easier and easier to make those decisions... If people feel like they don't have control over how they're sharing things, then we're failing them. "

Mark Zuckerberg

" We have these services that people love and that are drivers of data usage... and we want to work this out, so that way, it's a profitable model for our partners. "

Mark Zuckerberg

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

Mark Zuckerberg

" I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that's true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life. "

Mark Zuckerberg

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

Mark Zuckerberg