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" Picasso had his pink period and his blue period. I am in my blonde period right now. "

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" What made the magazine so popular was, even before I started writing the philosophy, there was a point of view in the magazine. "

" I don't have dinner parties - I eat my dinner in bed. "

" Could I be in a better place and happier than I am today? I don't think so. "

" Men's magazines in the period immediately after World War II were almost all outdoor-oriented. They were connected to some extent in the male bonding that came out of a war... And what I tried to create was a magazine for the indoor guy, but focused specifically on the single life: in other words, the period of bachelorhood before you settle down. "

" The women's movement kind of came out of left field in the 1960s and 1970s when they turned on 'Playboy.' "

" Part of the concept behind the magazine was breaking barriers. And it wasn't just a sexual thing. It was racial and doing the things that were right. And in the process, that set 'Playboy' apart. "

" Creating my own world in a comic or selling my first penny newspaper aged nine was a way of gaining recognition and acceptance by my peers. "

" With the rabbit as our emblem, when we got to the point in 1960 of opening the first Playboy Club... one of our executives suggested the possibility of a bunny costume. We tried it out, and I made some modifications - added the cuffs and the bow tie and collar - and the bunny was born. "

" Sex is the driving force on the planet. We should embrace it, not see it as the enemy. "

" There were chunks of my life when I was married, and when I was married, I never cheated. But I made up for it when I wasn't married. You have to keep your hand in. "

" I'm very comfortable with the nature of life and death, and that we come to an end. What's most difficult to imagine is that those dreams and early yearnings and desires of childhood and adolescence will also disappear. But who knows? Maybe you become part of the eternal whatever. "

" Someone once asked, 'What's your best pickup line?' I said, 'My best pickup line is, 'Hi, my name is Hugh Hefner.' "

" When 'Penthouse' and 'Hustler' came along, they confused what I was trying to do. Before they arrived, we were perceived as a sophisticated men's magazine. "

" I have about 100 pairs of pajamas. I like to see people dressed comfortably. "

" The people who had the most impact on me when I was young were Freud and Darwin, but growing up I also had my film idols. "

" I looked back on the roaring Twenties, with its jazz, 'Great Gatsby' and the pre-Code films as a party I had somehow managed to miss. "

" I got married before I found myself. People should find themselves before they get married. "

" There's almost a Rorschach-test quality about writing about 'Playboy'. What comes out in the press is not so much about me as it is about society. "

" It's good to be selfish. But not so self-centered that you never listen to other people. "

" I have very strong theories about magazine publishing. And I think that it is the most personal form of journalism. And I think that a magazine is an old friend. "

" My mother loaned me $1000. The first issue came out at the end of 1953. I knew I needed something original. I had a photographer shoot a 3D feature for the first issue and learned it would cost too much money. When the 3D thing turned out to be too expensive, at that same moment I came across the photos of Marilyn Monroe. "

" Being attacked by right-wing Christians did not bother me. Being attacked by liberal feminists did. "

" I looked back on the roaring Twenties - with its jazz, 'Great Gatsby,' and the pre-Code films - as a party I had somehow managed to miss. After World War Two, I expected something similar, a return to the period after the first war, but when the skirt lengths went down instead of up, I knew we were in big trouble. "

" I guess you could say, I'm just a typical Methodist kid at heart. "

" People get their information in different ways now. And we are a little poorer for it, because the way you get information affects what you learn. "

" I guess I'm the most successful man I know. I wouldn't trade places with anybody in the world. "

" What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same. "

" Surrounding myself with beautiful women keeps me young. "

" You know, from my point of view, I'm the luckiest cat on the planet. "

" I have been married twice, and those were not the happiest times of my life. Part of the problem, quite frankly, is that when you get married, the romance disappears and the children arrive and the love is transferred. It shouldn't be that way, but too often it is transferred to the children. "