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" With the rabbit as our emblem, when we got to the point in 1960 of opening the first Playboy Club... one of our executives suggested the possibility of a bunny costume. We tried it out, and I made some modifications - added the cuffs and the bow tie and collar - and the bunny was born. "

Hugh Hefner

Tie

Born

Bunny

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" Surrounding myself with beautiful women keeps me young. "

Hugh Hefner

Women

Young

" My mother loaned me $1000. The first issue came out at the end of 1953. I knew I needed something original. I had a photographer shoot a 3D feature for the first issue and learned it would cost too much money. When the 3D thing turned out to be too expensive, at that same moment I came across the photos of Marilyn Monroe. "

Hugh Hefner

Moment

End

" I am in very good health. I've never felt better. "

" If I ever try to get married again, shoot me. "

" I guess I'm the most successful man I know. I wouldn't trade places with anybody in the world. "

" What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same. "

" I have been married twice, and those were not the happiest times of my life. Part of the problem, quite frankly, is that when you get married, the romance disappears and the children arrive and the love is transferred. It shouldn't be that way, but too often it is transferred to the children. "

" The business end of business has never interested me. "

" I have very strong theories about magazine publishing. And I think that it is the most personal form of journalism. And I think that a magazine is an old friend. "

" I think that retirement is the first step towards the grave. "

" My parents are wonderful people and they instilled in me an idealism for which I'm grateful. "

" Ageism is a variation of racism or sexism, all the other isms. "

" Even when I was young, I said age is largely a state of mind if you're healthy. "

" The interesting thing is how one guy, through living out his own fantasies, is living out the fantasies of so many other people. "

" I think getting married was a mistake along the way, but at the same time I wouldn't have the wonderful children I have if I didn't get married. "

" Someone once asked, 'What's your best pickup line?' I said, 'My best pickup line is, 'Hi, my name is Hugh Hefner.' "

" There were chunks of my life when I was married, and when I was married, I never cheated. But I made up for it when I wasn't married. You have to keep your hand in. "

" I separated ways from the American feminist movement when they became anti-sexual. I believe embracing sexuality is a part of what it means to be free. "

" One of the problems with organized religion is that it has always kept women in a second-class position. They have been viewed as the daughters of Eve. "

" I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde. "

" People get their information in different ways now. And we are a little poorer for it, because the way you get information affects what you learn. "

" The women's movement kind of came out of left field in the 1960s and 1970s when they turned on 'Playboy.' "

" Men's magazines in the period immediately after World War II were almost all outdoor-oriented. They were connected to some extent in the male bonding that came out of a war... And what I tried to create was a magazine for the indoor guy, but focused specifically on the single life: in other words, the period of bachelorhood before you settle down. "

" When 'Penthouse' and 'Hustler' came along, they confused what I was trying to do. Before they arrived, we were perceived as a sophisticated men's magazine. "

" I'm never going to grow up. Staying young is what it is all about for me. "

Hugh Hefner

Grow

Grow Up

" Picasso had his pink period and his blue period. I am in my blonde period right now. "

" I guess you could say, I'm just a typical Methodist kid at heart. "

" I'm very comfortable with the nature of life and death, and that we come to an end. What's most difficult to imagine is that those dreams and early yearnings and desires of childhood and adolescence will also disappear. But who knows? Maybe you become part of the eternal whatever. "

" I was an absent dad. Once the magazine started, I really had two families. The dream was the magazine. I worked through the night all the time. "

" To pursue your dreams, to have them come true, to have made a difference, to have changed society, to have fought against powerful forces... that's a life well-spent. "