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" People are prospering from being unapologetically offensive, trite, and stupid. And we are tweeting ourselves into high blood pressure and ulcers trying to tell them to do better... Being a pompous nut biscuit is now a publicity strategy, and I don't know what we can do to end the madness. "

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" I knew I was Yoruba and Nigerian for the first 9 years of my life. I did not become conscious of my color and all that came with it until I moved to the United States with my family. "

Luvvie Ajayi

My Life

Become

Family

" Find me someone who is Nigerian who is always on time for things that aren't work-related, and I will find you a Tyrese quote that makes perfect sense. They might exist, but they sure are rare. "

Luvvie Ajayi

Time

Find

" My integrity is something I hold dear. "

" When people say things like, 'Oh, I can't find black or brown whatever position it is,' I wanted to be clear that we exist in droves. When I tell people, 'Hey, share your work, share your LinkedIn,' it's with the ultimate goal that somebody on that thread gets hired, or something positive happens. "

" You can be tweeting strangers and saying, 'Don't say that,' but are you saying that to your friends? How about your mom? Your boyfriend at the dinner table who says something homophobic? If you're not saying the same things in person that you're saying online, then what are your tweets doing? "

" Unless life is one giant rap battle, you don't need to freestyle your way to success. "

" Sticking with your craft goes a long way in ensuring that you'll be successful. "

" Who needs soap operas now when we have social media timelines? Now you can get a similar drama fix by just paying attention to your friends and family members' Facebook pages. "

" I want to create a TV show that people will watch and say, 'Hey, I have a favorite character,' or 'Hey, that person reminds me of myself,' or 'Hey, I've made some of those same mistakes, or those are some of the things I've dealt with.' "

Luvvie Ajayi

People

Character

" The most glaring aspect of white privilege is that when someone is described neutrally - without indicating color or ethnicity - more often than not, people will assume that the person is white. That assumption indicates an uncomfortable truth: in our society, whiteness determines humanity. "

" Avoidance has never been a great tactic in solving any problem. For most situations in life, not addressing what's going on only makes matters worse. "

" A book is not a short-term project. It's essentially your baby, so it takes a lot of work. "

" I have no love for those who consider themselves 'good people' but stand idly by as the world crumbles around them. It's not enough to personally not do damage. If you're present as someone else destroys what's around you and you do nothing, you helped them. "

" I think that if everybody committed themselves to making a better world than how we found it, things would be much better than what they are. "

" In my workshops for young adults, the most important thing I emphasize is that anything posted online, no matter how private they think it is, is permanent. "

" Telling the truth - telling thoughtful truths - should not be a revolutionary act. Speaking truths to power should not be sacrificial, but they are. "

" Fire Yourself. Outsource some of your life. Because you know what won't be cute on a tombstone? 'Her grind was impeccable, and she did it all by herself.' "

" Being a 'good man' is something you do, not something you are. "

" Under promise and over deliver. People will be pleasantly surprised that you gave more than they expected. And remember that there is always room for us to be better and do better. That's what I am calling for. Not just everybody else - myself, too. "

" Good friends are often our lifelines. Mine have seen me through heartbreak, through the deaths of loved ones, and through that phase in college when I was obsessed with denim jumpsuits and matching fingerless gloves. "

" I want people to see my color and my culture written all over me, because I am proud of the skin I'm in. It is an important part of my identity. What I don't want them to do is mistreat me because of it. "

" I could write a whole other book called 'I'm Judging You, America!' I still might. "

" Toddlers are couthless. Lord. They are so couth-deficient. They'll tell you, 'Those shoes look like my nightmares' without a second thought because your feelings don't matter to them. "

" I am not the best. I don't have to be. I am enough. "

" Do one thing today that scares you - and you already know what that is! - and go do it. Even if you just make one step toward it, it will help you look at the world differently. "

" What I sacrificed as I pursued my dreams was my comfort, not the lives of other people who looked to me to stay afloat. That alone freed me to take more risks, which did pay off in dividends. Having a safety net is an asset that most people do not have. "

Luvvie Ajayi

Alone

Dreams

" Fear has a very concrete power of keeping us from doing and saying the things that are our purpose. "

" If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway. "

" I am of the bridge generation that remembers life before social media permeated everything but cannot imagine life without it now. "

" I've reached the point where people text me randomly for favors, like, 'Hey can I pick your brain?' People I haven't talked to in years are asking for favors. It's like, 'Wow people really got some nerve.' "

Luvvie Ajayi

Years

People