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" I knew I was Yoruba and Nigerian for the first 9 years of my life. I did not become conscious of my color and all that came with it until I moved to the United States with my family. "

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" You can't just set the vision, take a nap, and not keep working on making your vision happen. Your intention has to be backed by work. "

Luvvie Ajayi

Vision

Nap

Intention

" Doubt has purpose sometimes. If we don't think our work is good enough, we strive to do better and be better. Which then makes us better because practice does just that. "

" There are two types of people in this world: people who can be on time and Nigerians. I am in the latter group, and I confess to my inability to arrive anywhere punctually. "

" Through my school years, I learned more about slavery, anti-black racism, and oppression in the U.S., and my blackness could no longer be an afterthought. I started wearing it proudly, and as my consciousness deepened, so did my love for black folks. "

" Never underestimate the power of confidence. If you believe you're the dopest thing walking, you might convince people of the same just because you're so headstrong about it as a fact. "

" I have no love for those who consider themselves 'good people' but stand idly by as the world crumbles around them. It's not enough to personally not do damage. If you're present as someone else destroys what's around you and you do nothing, you helped them. "

" Fear has a very concrete power of keeping us from doing and saying the things that are our purpose. "

" Toddlers are couthless. Lord. They are so couth-deficient. They'll tell you, 'Those shoes look like my nightmares' without a second thought because your feelings don't matter to them. "

" If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we doing as influencers? If we can't activate our audiences at the times it's important or needed, then what do we have these platforms for? "

" Shoes are my love language, and women love shoes. "

" Chicago's one of the most segregated cities in America. Everybody lives in their own silos and vacuums. "

" Under promise and over deliver. People will be pleasantly surprised that you gave more than they expected. And remember that there is always room for us to be better and do better. That's what I am calling for. Not just everybody else - myself, too. "

" The cool thing about the Internet now is it's democratized platforms. Like, anybody can create a blog. Anybody can give themselves some type of place where their work is visible. "

" I want to create a TV show that people will watch and say, 'Hey, I have a favorite character,' or 'Hey, that person reminds me of myself,' or 'Hey, I've made some of those same mistakes, or those are some of the things I've dealt with.' "

Luvvie Ajayi

People

Character

" Good friends are often our lifelines. Mine have seen me through heartbreak, through the deaths of loved ones, and through that phase in college when I was obsessed with denim jumpsuits and matching fingerless gloves. "

" I need to sleep more. The 'sleep when I die' mantra is not cute. "

Luvvie Ajayi

Sleep

Cute

" As a freelancer, as a writer, and running my company, people have always tried to negotiate me down. Some might think that I might accept their offers because they think I don't have many options. The truth is, I always have options available to me. "

" Fire Yourself. Outsource some of your life. Because you know what won't be cute on a tombstone? 'Her grind was impeccable, and she did it all by herself.' "

" My integrity is something I hold dear. "

" When I set out to write 'I'm Judging You,' I wanted to create something that was both timely and timeless. But I didn't know how timely this book would be until we, the people of the United States, elected a walking Cheeto to the highest office in the land on November 8, 2016. "

" I could write a whole other book called 'I'm Judging You, America!' I still might. "

" People need to seek out some diversity in their life. One of my friends is a pig farmer in Michigan, and even she has black friends. She's in the middle of nowhere - the closest airport is, like, three hours away - and she manages to connect with black people. "

" I think that if everybody committed themselves to making a better world than how we found it, things would be much better than what they are. "

" I feel like my career is to speak truth to power, and a lot of times, that sounds like troublemaking. If speaking truth is troublemaking, then yes, I will consider myself a professional at that. "

" It took me a while to affirm the fact that I'm actually a really good writer. I couldn't even call myself a writer with a straight face because I didn't take my gift seriously. "

" I am not the best. I don't have to be. I am enough. "

" If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway. "

" I think it's important for service to be a part of your life instead of an option. It's awesome to make it a point to do something that's gonna make the world slightly better than you left it. "

" I've reached the point where people text me randomly for favors, like, 'Hey can I pick your brain?' People I haven't talked to in years are asking for favors. It's like, 'Wow people really got some nerve.' "

Luvvie Ajayi

Years

People

" People think you can find a mentor by walking up to somebody and saying, 'Hey, be my mentor,' or by sending an e-mail to someone you've never e-mailed before and saying, 'Hey, I want you to mentor me.' But, mentorship really happens in rooms that you're actually in. "

Luvvie Ajayi

Think

Walking