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" People say I'm the original Don Draper. I'm not Don Draper. "
George Lois
Say
People Say
Original
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" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "
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" Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful. "
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" The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous. "
George Lois
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Habit
" Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. "
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God
People
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" Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. "
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Image
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" Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. "
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Nervous
System
Deep
" Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth. "
George Lois
Arrogance
Great
Everyone
" If you work with convictions, people have got to listen to you. "
George Lois
Work
Listen
Got
" A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines. "
George Lois
Talent
Change The World
Change
" There's no such thing as a cautious creative. "
George Lois
Cautious
Creative
Thing
" If you think people are dumb, you'll spend a lifetime doing dumb work. "
George Lois
Work
Doing
People
" If you're working, and you're not trying to be great, give up. "
George Lois
Working
Give
Great
" I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. "
George Lois
Creative
Advertising
Revolution
" When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. "
George Lois
Know
Nobody
Museum
" I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work. "
George Lois
Work
Today
Great
" Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. "
George Lois
Direction
Creative
Moving
" When you create advertising, always start with the words. "
George Lois
Advertising
You
Words
" Great advertising, in and of itself, becomes a benefit of the product. "
George Lois
Product
Benefit
Advertising
" Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. "
George Lois
Art
Challenge
Problem
" A truly great magazine cover surprises, even shocks, and connects in a nano-second. "
George Lois
Surprises
Even
Great
" What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. "
George Lois
Problem
Solution
Up
" The whole area of creativity is constipated and frightened. "
George Lois
Area
Frightened
Whole
" These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand. "
George Lois
Boy
Celebrity
Us
" I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. "
George Lois
Respect
Kid
Me
" In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. "
George Lois
Courage
People
Wind
" You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. "
George Lois
Advertising
Test
You
" The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.' "
George Lois
Men
Communication
Art
" It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone. "
George Lois
Creativity
Power
Advertising
" Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. "
George Lois
Trust
Think
Rest
" I look in the mirror, and I work with the brightest person I know. "
George Lois
Person
Work
Mirror