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" It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone. "
George Lois
Creativity
Power
Advertising
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" A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines. "
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" All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. "
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" The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer. "
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" If you work with convictions, people have got to listen to you. "
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" When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do. "
George Lois
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" I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. "
George Lois
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" When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture. "
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" Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion. "
George Lois
Art
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" Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. "
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Direction
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" Great advertising, in and of itself, becomes a benefit of the product. "
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Product
Benefit
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" I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work. "
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Work
Today
Great
" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. "
George Lois
Words
Advertising
Attitude
" Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. "
George Lois
God
People
Stand
" Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity. "
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Busy
Talk
Talking
" In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. "
George Lois
Courage
People
Wind
" If you're working, and you're not trying to be great, give up. "
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Working
Give
Great
" You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. "
George Lois
Advertising
Test
You
" What Apple did for technology is brilliant, but they didn't do nothin' for our economy. "
George Lois
Brilliant
Technology
Economy
" From the time I was three or four years old, I drew all the time. Drew all the time, every second. "
George Lois
Years
Four
Old
" Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. "
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" The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous. "
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Defeat
People
Habit
" A truly great magazine cover surprises, even shocks, and connects in a nano-second. "
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Surprises
Even
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" I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. "
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" I've done truth to power all my life. It's got me into trouble, but who cares? "
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" I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me. "
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" The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.' "
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" What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. "
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Up
" The whole area of creativity is constipated and frightened. "
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" Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. "
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" Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. "
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