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" I was pretty entrepreneurial as a kid. I had a lemonade stand. When I was 12, I arbitraged the price of 7-Eleven hot dogs; I'd buy the ones that are pre-wrapped with the bun and then sell them on the beach. "

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" It's hard to overestimate how much the perception of the quality of the V.C. firm you're with matters - the signal it sends to other V.C.s, to potential employees, to customers, to the tech press. It's like where you went to college. "

Stewart Butterfield

College

Employees

Quality

" People tend to overestimate the short-term impact of technological change. In the short-term, it's not going to make that much of a difference. "

" In Slack, you create channels to discuss different topics. For a small group of people, those channels are relatively easy to manage and navigate. "

" I'm going to end up with a lot more money than I feel like I'm entitled to, given how hard I work. "

Stewart Butterfield

Feel

Money

" Inside a company, you can mandate that everyone use the same technology, which means you can go a little bit, I don't know, higher fidelity than the lowest common denominator technology. "

" I think email's going to be around for, like, another 10,000 years. It's a great way to cross organizational boundaries. "

" People sometimes forget how early Flickr came. Facebook didn't add photo sharing till a year after Flickr was acquired by Yahoo. "

" We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team. "

" Hard numbers tell an important story; user stats and sales numbers will always be key metrics. But every day, your users are sharing a huge amount of qualitative data, too - and a lot of companies either don't know how or forget to act on it. "

" I remember working with a guy named Andrew Braccia at Yahoo, and Yahoo was the company that bought Flickr. Everyone on his team was hard working and reliable, did what they said they were going to do, on top of everything, and seemed to be operating at this level of productivity and effectiveness that I found difficult to manage to. "

" For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it. "

" I related to the whole hippie, acid-test confluence of the early Internet. The idea that we should be open and interoperate with our data resonated with me. "

Stewart Butterfield

Early

Open

" For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal. "

" I see all kinds of people work hard all over the world, and some of them are barely making it. I don't just mean subsistence farmers. I mean people in the developed world who work multiple jobs, and because the cost of health care and child care eats up almost all of the living they make. "

" At my first job in the mid-to-late '90s, almost every product was from Microsoft. Everything was designed to work together - Windows for workgroups, shared M drives, etc., etc. "

" One of the advantages of something like Slack is that I tap on the app icon, and it's just the people at my company and just the people I work with. There's a strong boundary there which aids in comprehension. It's one less molecule of glucose in my brain to manage it all. "

" Email is the lowest common denominator. It's the way you get communications from one person to another. There isn't really an alternative. Sometimes people will have Facebook messenger turned on, but 99 percent of the time, if you're sending a message to a human you don't know well, you're using email. "

" We sent our user research team out to sit with customers for periods of time and get some insight into how Slack is working. We also get tens of thousands of points of contact via Twitter and our customer support ticketing system every month and can synthesize those results. "

" If one engineer at a startup tries Slack and says, 'I hate it. I am not going to use this,' that's it for us. We won't get evaluated. "

" There was a lot of dialogue between the people who were developing Flickr and their users to get feedback on how they wanted Flickr to develop. That interaction made the initial community very strong, and then that seed was there for new people who joined to make the community experience strong for them, too. "

" A company like Adobe, there are dozens of different teams that are using Slack. Each of those elected to use Slack independently. "

" If you're not hiring from some groups of the population, then you're obviously missing out. "

" Slack is actually a technical term in product management that means the excess capacity the system has to absorb any failures or to take on new work. That's something that was really on our minds when we came up with it. "

" I almost never go to news sites - it's overwhelming how much content is out there. But I will pay attention to what my friends are picking up and sharing. "

" If you work at a 10,000-person company, and you're using e-mail as the primary means of communication, then you probably have access to a couple hundredths of 1 percent of all the communications happening across the company. But if you use Slack, you might have access to 10 or 20 percent. "

" I feel like the business side came more naturally to me along with the product design side, but managing and effectively leading large organizations of people is something that is perpetually challenging and the topic on which I am constantly looking for good advice. "

" A lot of companies lock up for a few weeks once a year for performance reviews. But there's a way to collect feedback in real time from Slack so that by the end of the year, you've already stored up all of this information. "

" I was born in a little town called Lund in British Columbia. It's like a fishing village. My parents were hippies. They tried to live off the land, so I grew up in a log cabin, and we didn't get running water until I was 4. The next year, we got electricity. Then we moved to the city, Victoria, British Columbia, so I could go to school. "

" There are two big benefits from moving conversations from a mode where you're addressing individuals, or groups of individuals, to addressing a channel which is a topic, a project, a functional discipline, or whatever. "

" The useful part of Microsoft was that everything worked together. "