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" Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. "
Steve Jobs
Apple
Innovation
Money
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" It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. "
Steve Jobs
People
Potential
Personality
" Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence. "
Steve Jobs
View
Apple
Intelligence
" My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time. "
Steve Jobs
Clear
Money
Precious
" Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business. "
Steve Jobs
Business
Way
Nobody
" I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that. "
Steve Jobs
Things
Done
Way
" Everyone here has the sense that right now is one of those moments when we are influencing the future. "
Steve Jobs
Inspirational
Future
Moments
" And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. "
Steve Jobs
Important
Saying
Thinking
" The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. "
Steve Jobs
You
Great
Process
" We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. "
Steve Jobs
Best
Go
Great
" What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. "
Steve Jobs
Phone
iPhone
Product
" You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me. "
Steve Jobs
Because
Money
You
" Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. "
Steve Jobs
Responsibility
Experience
Voting
" I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle. "
Steve Jobs
Now
Winning
Think
" These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. "
Steve Jobs
Life
Parents
Medical
" You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. "
Steve Jobs
Trust
Future
Life
" In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. "
Steve Jobs
Nothing
People
Meaning
" Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh. "
Steve Jobs
People
You
Car
" Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me. "
Steve Jobs
Bed
Night
Me
" I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together. "
Steve Jobs
Humor
Computers
Friend
" I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all. "
Steve Jobs
Sorry
Live
Technology
" I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. "
Steve Jobs
Life
Apple
My Life
" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
" I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. "
Steve Jobs
Apple
Life
Loved
" Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form. "
Steve Jobs
History
Time
Back
" Stay hungry, stay foolish. "
Steve Jobs
Stay
Foolish
Hungry
" Computers themselves, and software yet to be developed, will revolutionize the way we learn. "
Steve Jobs
Software
Computers
Learn
" We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac. "
Steve Jobs
Amazing
Never
Phone
" Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. "
Steve Jobs
Courage
Life
Time
" The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. "
Steve Jobs
Apple
Company
Engineering
" You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent. "
Steve Jobs
Perfection
Guide
Going