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" Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me. "
Steve Jobs
Bed
Night
Me
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" My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. "
Steve Jobs
Negative
Others
Business
" I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together. "
Steve Jobs
Humor
Computers
Friend
" The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. "
Steve Jobs
Dark
Innovation
Rest
" A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have. "
Steve Jobs
End
People
Perspective
" I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent. "
Steve Jobs
Best
World
Together
" Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. "
Steve Jobs
Design
Together
Soul
" Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields. "
Steve Jobs
People
Science
Great
" Computers themselves, and software yet to be developed, will revolutionize the way we learn. "
Steve Jobs
Software
Computers
Learn
" I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. "
Steve Jobs
Beautiful
Way
Space
" Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient. "
Steve Jobs
More
Know
Done
" The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. "
Steve Jobs
Long
You
World
" Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence. "
Steve Jobs
View
Apple
Intelligence
" I believe life is an intelligent thing: that things aren't random. "
Steve Jobs
I Believe
Believe
Things
" Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. "
Steve Jobs
Courage
Life
Time
" The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. "
Steve Jobs
Too
Compete
Big
" The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone. "
Steve Jobs
Beginning
Home
Will
" In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. "
Steve Jobs
Nothing
People
Meaning
" What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. "
Steve Jobs
Change The World
Job
Change
" It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up. "
Steve Jobs
Passion
Money
Luck
" You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. "
Steve Jobs
Try
New
Ask
" I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback. "
Steve Jobs
Think
Money
You
" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
" We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact. "
Steve Jobs
Actions
Computers
Fact
" I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. "
Steve Jobs
Apple
Life
Loved
" Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. "
Steve Jobs
Design
You
Think
" It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long. "
Steve Jobs
People
Faith
Long
" Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? "
Steve Jobs
Mercedes
Apple
Bigger
" You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. "
Steve Jobs
Trust
Future
Life
" Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor. "
Steve Jobs
Will
People
Better
" I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed. "
Steve Jobs
Life
Know
Great