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" Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it. "

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" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

Steven Levy

You

Technology

Step

" Even though chess isn't the toughest thing that computers will tackle for centuries, it stood as a handy symbol for human intelligence. No matter what human-like feat computers perform in the future, the Deep Blue match demands an indelible dot on all timelines of AI progress. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google. "

Steven Levy

Ideas

Internet

" Wifi was never supposed to be a big thing and certainly not a thing that would become as vital to a home as indoor plumbing. "

" Because Facebook can't exist without AI, it needs all its engineers to build with it. "

Steven Levy

Build

Engineers

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" Fast, cheap, abundant broadband is a fantastic economic accelerator, enabling breakout businesses and kick-starting new industries. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which uses the distributed power of the Internet as its engine. "

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" As an open system, Android is not under the tight control of its creator, Google. "

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" Barack Obama was a president who understood not only how technology could transform the way government services worked but also technology itself. He got it. "

" Amazon is definitely serious about delivering its goods by an autonomous air force. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

" Generally, TED speakers are believers in the scientific method. "

" The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution. "

Steven Levy

Revolution

World

Industrial Revolution

" Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

" Inevitably, we will spend a multiple of the amount we used to drop on a new router once the old one petered out. The New Wifi is the $5 latte to the standard cup of coffee. "

" Since the iPhone, the most transformative products have not been gadgets but services. Facebook, Twitter, and Snapchat have changed lives, but they didn't launch to massive fanfare. "

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" Google serves all of humanity with information within milliseconds. "

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "