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" I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which uses the distributed power of the Internet as its engine. "

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" My favorite thing to do with my iPod was to shuffle my entire music collection and marvel at what songs came next. Sometimes the segues would be so perfect that it seemed a genius deejay was behind the wheel. "

Steven Levy

Perfect

Sometimes

Music

" The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight. "

" Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. "

" Fast, cheap, abundant broadband is a fantastic economic accelerator, enabling breakout businesses and kick-starting new industries. "

" The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution. "

Steven Levy

Revolution

World

Industrial Revolution

" There has never been an unexpectedly short debugging period in the history of computers. "

" The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that's already underway. We're already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks. "

" Steve Ballmer never used to be someone who let facts speak for themselves. In the 1990s, he was the hyper-energetic Microsoft exec yelling 'Developers! Developers! Developers!' at an all-hands meeting in Safeco field. "

" With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it. "

" Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more. "

" No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google. "

Steven Levy

Ideas

Internet

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House. "

" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

" It's almost impossible to totally eliminate terrible content in a huge open network. "

" What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished. "

" Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" There's plenty to admire in the iPhone X straight from the unboxing. The biggest change stares you in the face: that screen, that screen. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

" Normally, my digital peregrinations take me to destinations like Facebook, YouTube, and boingboing.net. "

Steven Levy

Digital

Facebook

" Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the wrong place - Apple's Fifth Avenue store in Manhattan - with the right device. The iPhone. "

" Every great device, gadget, electric car, and robot would be even greater if batteries didn't suck so badly. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

Steven Levy

Nation

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

" Generally, TED speakers are believers in the scientific method. "